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Business coach went from being in thousands of pounds worth of debt to earning a six-figure salary


A woman who had thousands of pounds of credit card debt has revealed how her company now makes £50,000 a month teaching business owners to be confident – as she insists ‘no one needs to work so hard to be successful’.

Amy Crumpton, 35, from Leeds, specialises in Neuro-Linguistic Programming (NLP), which sees her teaching communication skills and confidence building techniques to various professionals who run their own firms.

The business and mindset coach, who claims to help entrepreneurs earn more money by ridding them of negative beliefs, earns six figures a year, while her brand is worth nearly £1million. 

Speaking to FEMAIL, Amy explained how she came from a working-class family and believed she ‘wasn’t good enough or smart enough to have it all’, living pay cheque to pay cheque in the early stages of her marketing career.

But eventually, she says thanks to a positive attitude and patience, Amy decided to train in helping people have healthier mindsets in order to improve their companies.

Now she helps businesswomen improve their firms by offering confidence-boosting programmes, suggesting how they can clarify their brands, as well as working on business strategies to raise awareness of products and attract more clients. 

Amy Crumpton (pictured), 35, from Leeds, promises to teach businesswomen how to make money whilst having ‘plenty of prosecco-fuelled fun’

The business and mindset coach (pictured) claims to help entrepreneurs earn more money by ridding them of negative beliefs

Amy (pictured) told FEMAIL that 'you really don't have to work so hard to be successful'

The business and mindset coach (pictured), who claims to help entrepreneurs earn more money by ridding them of negative beliefs, told FEMAIL that ‘you really don’t have to work so hard to be successful’

What is neuro-linguistic programming? 

Created in the US in the 1970s by Richard Bandler and John Grinder, NLP is based on the principle that there’s a connecting between our neurological processes, the language we use and our life experiences. 

During a session the subject learns how to identify negative thoughts that are holding them back and change your patterns of mental and emotional behaviour. 

The practice is regularly used in the management training, life-coaching and the self-help industry, but psychiatrists have discredited claims it can cure phobias, traumas and other mental problems which conventional therapy would take months or years to alleviate.

‘My family who would tell me that you had to work really hard to make a lot of money, and that making £30,000 a year was a lot – but my business now makes more than that in a month,’ Amy said.

‘I lived my life for so long believing that I wasn’t good enough or smart enough to have it all and that I would have to settle for an average life.

‘The least amount of money I’ve ever had is zero in my account and purse, with thousands of pounds of credit card debt that I just couldn’t shift for years.

‘There were times I was living pay cheque to pay cheque and never imagined a time that this would ever improve.’

But Amy, who is engaged to Chris, 31, a Peak Performance Coach also from Leeds, says her life turned around after quitting her job in PR and marketing to travel the world.

She said during a healing ceremony designed to elevate self-awareness and contemplation in Cusco, Peru, she realised she ‘had to let go of all my feelings of not being good enough’ and discovered her path to starting her own business, the Social Cactus.

Amy (pictured) explained how she came from a working-class family and believed she 'wasn't good enough or smart enough to have it all and that I would have to settle for an average life.'

Amy (pictured) explained how she came from a working-class family and believed she ‘wasn’t good enough or smart enough to have it all and that I would have to settle for an average life.’

Amy (pictured) lived from pay cheque to pay cheque in the early stages of her career, when working in PR and marketing, and even after starting her own business she charged next to nothing for her services

Amy (pictured) lived from pay cheque to pay cheque in the early stages of her career, when working in PR and marketing, and even after starting her own business she charged next to nothing for her services

Recalling her decision, she said: ‘I never believed I was smart enough to have my own business and always thought I’d be working for someone else as that was just the norm. It wasn’t until the San-Pedro ceremony that I truly believed that I could make a go of this.

‘Now my business makes on average £50,000+ per month and I personally earn six-figures. We are projecting a seven-figure year this year which is amazing given that Social Cactus started in a hostel room in Peru.’

Yet it wasn’t smooth sailing straight away for Amy, who admitted that when she first started her business – which offers advice to people on how to improve their companies through positive thinking and confidence – she was ‘overworked, underpaid and felt like a slave to her laptop’.

‘I was completely at risk of burnout,’ she confessed. ‘I had so many limiting beliefs about myself and my worth and charged next to nothing for my services until I worked on my money mindset and reprogrammed my subconscious to believe I could be successful.

‘I see so many business owners getting burnout and it makes me so sad because you really don’t have to work so hard to be successful.’

This is 'until I worked on my money mindset and reprogrammed my subconscious to believe I could be successful,' Amy (pictured) explained

This is ‘until I worked on my money mindset and reprogrammed my subconscious to believe I could be successful,’ Amy (pictured) explained

Amy’s five top tips for starting up your own business  

1. Belief – Amy said: ‘You have to have the belief that you can do this, that belief will grow over time so to get started you just need to believe a little more than you don’t.’

2. Resilience – ‘You’re going to try so many things that don’t work so it’s all about bouncing back and changing your approach,’ she said.

3. Investing – Amy admitted: ‘I make no secret of the fact that I haven’t built this business alone, I have invested in coaches, mentors, team and systems. Team work makes the dream work and if you want to reach high levels of success in less time, then investing in your business is going to help you get there so much faster.’

4. Mindset – ‘I work on my mindset every day and I truly believe that without a successful mindset you will struggle. So many people focus just on learning the strategy but strategy without the mindset to back it up is going to be a challenge,’ she warned.

5. Patience – Amy added: ‘It takes time to build a successful sustainable business. I recently had a £150,000 launch in my business, my partner asked what was the one thing that helped me achieve that result and my answer was mindset. Eighty per cent of clients who signed up to work with me for that specific offer were previous clients. I have spent years mastering my methods and now I am seeing the results of delayed gratification.’

Amy works just 30 hours a week, unless she’s in a new launch phase, and starts her day around 10am until 4pm.

Explaining how she works with her customers, she said: ‘Usually I work with clients on their mindset, getting clarity on what they want their life and business to look like, their dream client, messaging, offers, sales and marketing plan and launching.

‘I use NLP when a client has a limiting belief or a mindset block around achieving their goals.

‘I’ve used NLP to overcome beliefs around not being good enough to succeed, sign high paying clients, leave their corporate roles and many other fears holding people back.’

Amy never went to university and her highest qualification is a NVQ level 3 in Travel & Tourism, and went straight into local banking when she left school.

‘I didn’t love it and felt there must be more to life than this,’ recalled Amy. ‘I left it to live in Spain, where I worked in a bar and realised for the first time that I could make money and do something I enjoy – it was so much fun.

Amy (pictured), who is engaged to Chris, 31, a Peak Performance Coach also from Leeds, says her life was turned around after quitting her job in PR and marketing to travel the world

Amy (pictured), who is engaged to Chris, 31, a Peak Performance Coach also from Leeds, says her life was turned around after quitting her job in PR and marketing to travel the world

‘On my return to the UK I started working in PR & Marketing, and though I loved it, I felt massively undervalued working for somebody else. At this point in time I didn’t have the self-belief that I would be able to do anything different.’

Before the success of her business, Amy was nicknamed ‘Thrifty Crumps’ by colleagues because she refused to buy lunches or coffee out, and would never buy expensive clothes.

‘I used to feel pretty worthless if I’m honest’, she admitted. ‘I didn’t believe I was able to buy fancy things as I’d lived pay cheque to pay cheque for so long I had to be more careful with money.’

Amy (pictured) works just 30 hours a week, unless she's in a new launch phase, and starts her day around 10am until 4pm

Amy (pictured) works just 30 hours a week, unless she’s in a new launch phase, and starts her day around 10am until 4pm

Amy’s step by step guide to helping people improve their mindset and make their business work better: 

Belief: ‘First we work on mindset to make sure that my client 100 per cent believes they can do this and work through any blocks that may be holding them back.’

Strategy: ‘We work on a strategy that works for them. There’s no one size fits all because everyone is working towards a different goal and has a different personality.’

Alignment: ‘We then make sure that their mindset and strategy is in alignment with their goals and vision. Most people skip this part and then wonder why they’re not seeing results.’

Action: ‘Once they have the belief, strategy and alignment in check, then it’s time to take action and watch the results come rolling in.’

Amy, who is planning to relocate to her dream £1million villa in Marbella in April, insisted that anyone with the right mindset and positive attitude can make it in business.

‘We’ve been conditioned to believe that the normal thing to do is leave school, go to college, go to university, get a job and work for somebody else,’ said Amy.

‘But if a normal girl like me with no school qualifications or university degree can create a multi-six-figure business and become qualified in something they are passionate about in three years, then anyone can do it.’

She continued: ‘We all have so much untapped potential and I am making it my mission to help as many women as possible unleash their money making potential and live a fulfilled, happy and abundant life.’



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