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Could The OMBLES be the next Colin the Caterpillar or Percy Pig for Marks and Spencer?

Marks & Spencer has delighted fans by unveiling its first new character in 30 years to follow in the footsteps of Colin the Caterpillar and Percy Pig. 

The retailer unveiled the chocolate treats The Ombles, who have playful googly eyes and huge gaping smiles, on their Instagram page yesterday.

M&S sent foodies wild with the snaps of the milk chocolate snacks, which are available nationwide for £6 (190g), or a two-pack of Mini Ombles for £5 (95g), with one excited user commented: ‘Oh my god how cute are these, I want one.’

The release comes as the retailer wowed fans by releasing individual versions of Colin the Caterpillar’s face.

Marks & Spencer has delighted fans by unveiling a new character to follow in the footsteps of Colin the Caterpillar and Percy Pig, The Ombles 

Another wrote: ‘I need two of these for Easter.’

Sharing the news online, the retailer wrote: ‘We are super excited to announce the launch of our brand-new chocolate brand … THE OMBLES!

‘Our first new face in almost 30 years! In-stores from today are two MUST HAVE treats including The Ombles and a two-pack of ‘totes adorbs’ Mini Ombles .

‘Made using an exclusive luxury Belgian milk chocolate recipe, they are complete chocolate goggly eyes and are rolled in a flaky milk chocolate – erm hello!’

The playful characters are available nationwide for £6 (190g), or a two-pack of Mini Ombles for £5 (95g)

The playful characters are available nationwide for £6 (190g), or a two-pack of Mini Ombles for £5 (95g)

They continued: ‘Could they be the next Percy or Colin…!? We think so.’

Online the characters are described as ‘cheeky, cute and charmingly odd’, who ‘love to accessorise with quirky sunglasses and hats’.

As well as the chocolate covered treats, the brand will also be launching ‘guaranteed-cheer cards’ and ‘wrapping paper’ in the full Ombles range.

Many social media users quickly went wild for the characters, with one person commenting: ‘I want an Omble.’

M&S sent foodies wild with the snaps of the milk chocolate snacks, with many saying they 'couldn't wait to try' it

M&S sent foodies wild with the snaps of the milk chocolate snacks, with many saying they ‘couldn’t wait to try’ it 

Tagging a friend in the post, another excited person wrote: ‘One we need to try!’

The retailer will be hoping The Ombles follow in the footsteps of previously hugely successful character Percy Pig. 

The pig-shaped raspberry, strawberry, cherry, and grape-flavoured sweets were first launched in 1992, and the character is now used for a variety of different tasty treats. 

The brand has also launched a range of other Percy Pig based products, including t-shirts and duvet covers.

The launch comes as M&S delighted fans by releasing individual versions of Colin the Caterpillar's face (pictured)

The launch comes as M&S delighted fans by releasing individual versions of Colin the Caterpillar’s face (pictured) 

Meanwhile Colin the Caterpillar could also prove inspiration for The Ombles, with the retailer selling more than 15 million of the chocolate roll since it was launched in 1990. 

M&S announced yesterday that they would be selling packets of Colin’s white chocolate face for just £1 in stores across the country from Wednesday.  

Colin’s Mini Faces quickly became one of the bestselling confectionery lines at M&S Food after the retailer launched them to celebrate their 30th anniversary last August. 

Identical to the cake, Colin’s face is made of solid, creamy white chocolate with milk chocolate eyes. 

The famous cake's white chocolate face will be available in its full size for just £1 in stores across the country from Wednesday

The famous cake’s white chocolate face will be available in its full size for just £1 in stores across the country from Wednesday

M&S fans quickly shared their excitement following the announcement, teasing the treat will finally put an end to arguments over who gets to bag the face on birthdays. 

‘Please I’ve waited for years’, wrote one.  

Another said: ‘The rule I introduced was – if it’s your birthday, you get the face. It was entirely necessary so this is welcome news.’ 

‘Love it!!!! Do you need any product testers’, wrote a third. 

M&S fans quickly shared their excitement following the announcement, teasing the treat will finally put an end to arguments over who gets to bag the face on birthdays

M&S fans quickly shared their excitement following the announcement, teasing the treat will finally put an end to arguments over who gets to bag the face on birthdays

Another excited fan insisted: ‘2021 is saved!’  

The release is just the latest of M&S offerings to feature some of the most popular characters. 

Last month the retailer pleased chocaholics once again after launching an Easter egg in the shape of its popular Percy Pig character.

The £10 chocolate egg features the beloved pink character offering a broad smile and a wave while wearing a pair of sprinkled trousers. 

The retailer also released a classic milk chocolate egg in pink foil (pictured) which comes with a bag of original Percy Pig sweets

The retailer also released a classic milk chocolate egg in pink foil (pictured) which comes with a bag of original Percy Pig sweets

Last month, the supermarket chain released an Easter egg in the shape of its popular Percy Pig character (pictured)

Last month, the supermarket chain released an Easter egg in the shape of its popular Percy Pig character (pictured) 

Social media users could barely contain their excitement for the chocolate snack, with one commenting: ‘I want this for Easter!’ 

One wrote: ‘In love with this’, while another shared the heart-eyed emoji, adding: ‘Look at his trousers!’ 

While another added: ‘Can’t wait for Easter already!’ while a fifth wrote: ‘We love Percy pigs! Yum.’

The retailer also released a classic milk chocolate egg in pink foil which comes with a bag of original Percy Pig sweets.  




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