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French luxury brand Saint Laurent announces it will stop using fur from next year 

French luxury brand Saint Laurent announces it will stop using fur from next year

  • Parent company Kering said it will be completely fur free by its Fall 2022 range
  • The luxury company also owns Gucci, Balenciaga and Alexander McQueen
  • Saint Laurent faced protests by PETA after Kate Moss wore fur in a campaign


French high-end fashion brand Saint Laurent will stop using fur in its collections from next year, its parent company Kering has announced.

Kering, which also owns Gucci, Balenciaga, Alexander McQueen and Botta Venega, will be completely fur free in all its fashion houses.

It means Brioni will also give up the controversial practice, which has led to a number of protests from animal rights groups.  

French high-end fashion brand Saint Laurent will stop using fur in its collections from next year, its parent company Kering said on Friday. Pictured: a model wears a fur creation for Saint Laurent during Paris fashion week last year

PETA protested outside the front of a Saint Laurent store earlier this year after Kate Moss wore fur in a campaign

PETA protested outside the front of a Saint Laurent store earlier this year after Kate Moss wore fur in a campaign

The group’s chairman and CEO François-Henri Pinault said: ‘Going entirely fur free as a group is just the right thing to do.

‘We do it out of conviction, for the sake of ethics and modernity.’ 

The move will take effect from the Fall 2022 collections.

Gucci was the first of Kering’s houses to ban fur from its range in 2017.  

In 2019, Kering published a set of animal welfare standards addressing other animal fibres and materials in their clothes.

Animal rights groups have long lobbied the global fashion industry to give up fur and several, including Versace, Chanel and Michael Kors, had already stopped using it.

Kering, which also owns Gucci, Balenciaga, Alexander McQueen and Botta Venega, will be completely fur free in all its fashion houses. Pictured: a Saint Laurent model wearing fur

Kering, which also owns Gucci, Balenciaga, Alexander McQueen and Botta Venega, will be completely fur free in all its fashion houses. Pictured: a Saint Laurent model wearing fur

People for the Ethical Treatment of Animals (PETA) took the lead in protesting against Saint Laurent, demonstrating outside its store in the fashionable Avenue Montaigne in Paris this year after supermodel Kate Moss appeared in an advertising campaign for the brand wearing a fox coat.

Henri-Pinault added: ‘For many years, Kering has sought to take the lead in sustainability, guided by a vision of luxury that is inseparable from the very highest environmental and social values and standards. 

‘When it comes to animal welfare, our Group has always demonstrated its willingness to improve practices within its own supply chain and the luxury sector in general. 

‘The time has now come to take a further step forward by ending the use of fur in all our collections. The world has changed, along with our clients, and luxury naturally needs to adapt to that.’

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