UK

Ikea shoppers go wild for £17 tote bag which turns into a backpack

‘I won’t rest until it’s mine!’ IKEA shoppers go wild for £17 tote bag which turns into a backpack that’s racked up 10 MILLION TikTok views – and it’s already sold out online

  • Shoppers around the world have been going wild for ‘spacious and versatile’ bag
  • The stylish tote bag can be carried on the shoulder, in the hand or as a backpack
  • Bag is made of recycled polyester and available for £17 in both beige and green 

IKEA shoppers have been going wild for a £17 tote bag which can also be used as a backpack. 

The DRÖMSÄCK, which has sold out online in the UK and is selling fast in stores, can be carried on the shoulder, in the hand or on the back and comes in both olive-green and beige. 

Social media users have gone crazy for the tote, with several videos praising its practical features including an inside key string, ID holder and hidden pocket. 

Perfect for the unpredictable British weather, this stylish accessory is water resistant and features polyester lining inside. 

When you want to turn it from a tote to a backpack, simply pull the long straps down through the metal clips on the back and adjust the length to suit. 

IKEA shoppers have been going wild for a £17 tote bag which can also be used as a backpack. The bag (pictured) has practical features such as the key string, ID holder and hidden pocket 

The DRÖMSÄCK, which has sold out online in the UK and is selling fast in stores, can be carried on the shoulder, in the hand or as a backpack and comes in both olive-green and beige (pictured)

The DRÖMSÄCK, which has sold out online in the UK and is selling fast in stores, can be carried on the shoulder, in the hand or as a backpack and comes in both olive-green and beige (pictured) 

When you want to turn it from a tote to a backpack, simply pull the long straps down through the metal clips on the back and adjust accordingly

When you want to turn it from a tote to a backpack, simply pull the long straps down through the metal clips on the back and adjust accordingly

The product description reads: ‘A bag and backpack in one. Perfect for those who like a classic style with all the right details. Here, you always have keys, mobile phone and travelcard handy – and room for both a lunch box and computer’. 

The fabric is made of recycled polyester and has received glowing reviews complimenting the bag’s versatility and comfort. 

‘Fantastic, versatile bag with many compartments’, read one review. 

Another said: ‘So versatile! A lovely bag. Can be used for many different things. I love using it as a rucksack, comfortable & easy to wear.’

The tote, pictured in olive-green, is made of recycled polyester and has received glowing reviews complimenting the bag's versatility and comfort

The tote, pictured in olive-green, is made of recycled polyester and has received glowing reviews complimenting the bag’s versatility and comfort

On TikTok the bag’s tag has racked up 10.3M views, with hundreds of videos from users showing off the viral accessory.  

On Twitter, one excited shopper wrote: ‘Okay but the IKEA Tote Bag isn’t a want but a need’, while another said ‘all of my problems would be solved if I had the IKEA tote bag.’ 

‘Obviously I want the IKEA tote bag and I won’t rest until it’s mine’, said a third user. 

‘I didn’t want an IKEA Tote Bag but now that I know no one can get it anywhere, it’s all I can think about and I will not rest until I have one’, teased one shopper. 

On Twitter, excited shoppers teased that they 'wouldn't rest' until finding the bag, with one saying that 'all their problems would be solved' if they had one

On Twitter, excited shoppers teased that they ‘wouldn’t rest’ until finding the bag, with one saying that ‘all their problems would be solved’ if they had one 

Another said: ‘I can’t get the IKEA tote bag that turns into a backpack out of my mind. I love you DRÖMSÄCK and need you in my life.’ 

But it could be bad news for shoppers, with IKEA confirming that it has no confirmed restock date for the accessory. 

In reply to a tweet asking when theDRÖMSÄCK would be back in stock, the store said: ‘Hi, I’m afraid that we do not currently have a restock date for the DROMSACK.

‘There could be a limited supply until the end of September. As soon as there is stock online or in store it will show on the website.’ 

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