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Jamie Laing’s business partner slams ‘activist’ who said their sweets brand promotes ‘eating cats’

Made In Chelsea star Jamie Laing’s business partner slams ‘leftist moron’ animal rights activist who called for their Candy Kittens sweets to be banned for promoting ‘eating cats’ to kids

  • The activist named ‘Felicity’ accused company of ‘degrading cats’ right to exist’
  • Managing director Edward Williams  ‘annoyed’ after seeing bizarre Twitter rant
  • Felicity said company should change name to Fruity Discs or Strawberry Treats


An ‘animal rights activist’ has been branded a ‘leftist moron’ after suggesting Made In Chelsea star Jamie Laing‘s sweet company promotes ‘eating cats’ to children. 

The Twitter user, named Felicity, accused Candy Kittens of ‘borderline cruelty’ and of ‘degrading cats’ right to exist’ – despite all the products being vegan or vegetarian.  

Managing director Edward Williams, who co-founded the gourmet sweet brand with Mr Laing in 2012, became ‘annoyed’ after reading the bizarre rant.   

Felicity, from Oxford, Oxfordshire, who had vented after spotting TV presenter Richard Osman praising the sweets, said: ‘Why are we legitimising this sort of thing? Suggesting that cats are a valid thing to eat.

‘This disgusts me. These could have been any shape, why cat shaped? They should be circles.

Managing director Edward Williams, who co-founded the gourmet sweet brand with Mr Laing in 2012 (pictured together) became ‘annoyed’ after reading the bizarre rant on Twitter

‘They are called “Candy Kittens” why? Why not call them “Strawberry Treats” or “Fruity Discs”?

‘It’s because people think violence towards cats is funny. Kids eating this might think they’re eating a cat, thereby degrading cats’ right to exist, it’s borderline animal cruelty. Ban.’

In response, Mr Williams shared the tweet on his own feed with the sarcastic response: ‘I can’t decide what I’m more annoyed about.

‘1. It’s taken nine years for someone to uncover our masterplan to wipe out cats, or 2. We didn’t think of Fruity Discs in the first place. @candykittens let’s get a meeting in the diary ASAP!

‘And whilst we’re at it, what about Jelly Babies [he then uses exploding head emoji in apparent frustration].’

A Twitter user named 'Felicity' replied to Richard Osman's praising of Candy Kittens, suggesting the brand promoted animal cruelty

A Twitter user named ‘Felicity’ replied to Richard Osman’s praising of Candy Kittens, suggesting the brand promoted animal cruelty 

In response, Mr Williams shared the tweet on his own feed with a sarcastic response

In response, Mr Williams shared the tweet on his own feed with a sarcastic response

Others tweeted suggesting Jelly Babies must also pose a risk, along with jelly worms and other animal-shaped treats such as Percy Pig.

One Twitter user responded: ‘You have got to be joking? I love a Percy Pig but I’m not going to be violent towards a pig, although I could murder a bacon sandwich right now!’

Felicity retorted: ‘Percy Pig is a case in point. Why so many animal themed children’s sweets?

‘It’s an obvious attempt to make children think that animals have less worth than humans, when in reality it should be the other way round.’

Felicity then continued to argue with other social media users and called for a ban on animal-themed sweets, with some questioning if she was in fact a ‘very effective and amusing troll’ and branding her the ‘queen of clickbait’.

One user said: ‘So when you eat Jelly Babies, does that make you want to go and eat a real baby?’ 

Social media users branded Felicity a 'leftist moron' while others said she was a top 'troll'

Social media users branded Felicity a ‘leftist moron’ while others said she was a top ‘troll’

Another added: ‘So are Jelly Babies promoting cannibalism? What about Percy Pig, Pom Bears, Jelly worms, Jelly Bunnies?

‘Shall we just ban everything for you? We better not ban cotton wool though, because I have a feeling you are going to need a lot of that to wrap yourself up in.’

Another chimed in: ‘Felicity, this smacks of one of two things; you are either i) a very effective and amusing troll (if so, my regards) or ii) another leftist moron, demonstrating unprecedented levels of stupidity (if so, my condolences).’

One more added: ‘The queen of clickbait, the attention you seek is in abundance.’

Candy Kittens, M&S and Twitter user Felicity were approached for comment.

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