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Marmite launches CHILLI flavoured ‘Dynamite’ spread to ‘give the people what they want’

Will YOU love it or hate it? Marmite launches CHILLI flavoured ‘Dynamite’ spread to ‘give the people what they want’

  • New product combines Marmite with chilli to provide an ‘explosion of flavour’
  • Costing £3.99 for a jar, it will launch on Sunday for a limited six-month period
  • Unilever said Marmite fans had been experimenting with chilli and Marmite 

It’s the spread renowned for its ‘Love it or hate it’ slogan and now Marmite is about to get even more controversial by launching a tongue-burning chilli flavour.

British makers Unilever is expanding its Marmite line-up with limited-edition Marmite Dynamite.

The new product combines Marmite with chilli and is said to provide an ‘explosion of flavour’.

Marmite has launched a new chilli flavoured ‘Dynamite’ spread (pictured) after fans asked for the bold combination

Unilever said Marmite fans had been experimenting with chilli and Marmite combinations on social media, and the brand wanted to ‘give the people what they want’, as it did with the first Marmite Peanut Butter launch in 2019.

Costing £3.99 for a 250g jar, it will launch on Sunday for a limited six-month period and is exclusive to Sainsbury’s.

The makers say the new spread is perfect on a crumpet, smothered on toast, mixed with smashed avocado or even eaten straight from the jar. 

Sophie Allan, Brand Manager at Marmite, said: ‘Literally hot off the press, new limited-edition Marmite Dynamite is a taste explosion which needs to be handled with care. 

‘We’ve ignited breakfast tables before with our Marmite Peanut Butter, but this is set to send shock waves in kitchens up and down the country. 

Costing £3.99 for a 250g jar, it will launch on Sunday for a limited six-month period and is exclusive to Sainsbury's

Costing £3.99 for a 250g jar, it will launch on Sunday for a limited six-month period and is exclusive to Sainsbury’s

‘Whether on toast, crumpets or muffins we’re inviting the lovers, and daring the haters, to ignite their tastebuds with this explosive new flavour.’ 

It follows limited edition flavours including Marmite Champagne and Guinness.

It also comes after Marmite teamed up with Marks & Spencer for the launch of cheese and Marmite hot cross buns.

It comes after Marmite teamed up with Marks & Spencer for the launch of cheese and Marmite hot cross buns (pictured)

It comes after Marmite teamed up with Marks & Spencer for the launch of cheese and Marmite hot cross buns (pictured) 

But the new flavour has divided fans, with some unsure about the unusual combination.  

It follows previous products including Creamy Marmite Butter, Marmite Cream Cheese and Marmite Cheese Slices. 

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