The 51-year-old revealed the line to fans on March 15 on her Instagram, which she has been working on for the past year with her pal and business partner Gayle Lawton, whom she’s dubbed her ‘sister’ and praised for getting her through lockdown.
The suits, which Tess said were inspired by a trip to the Maldives and designs to be comfortable, are made from recycled nylon and abandoned fishnets.
While they are eco-friendly, the luxury swimsuits don’t come cheap, retailing at £120 for a one-shoulder bikini and £130 for a one-piece.
Excited fans said they couldn’t wait for their next beach holiday to give the swimsuits a try.
Strictly Come Dancing host Tess Daly, right, 51, has launched her first swimwear line, Naia Beach, with her old pal and business partner Gayle Lawton, left
The co-friendly line is made of recycled nylon and other materials such as plastic and discarded textiles. Pictured: the Selene swimsuit, priced at £130
Tess’s website boasts that nearly three quarters of the black cossies are made from ‘Abandoned or spent fishing nets.’ They are also made from other old plastic and discarded textiles.
Tess, 51 – married to I’m a Celebrity star Vernon Kay, 46 – boasted the green products from the sustainable part of her range are her favourites.
She said: ‘Me and my longtime friend Gayle have worked so hard to realise our dream of launching our collection of luxurious beachwear.
‘We’re really proud of the results and hope you love it as much as we do.
The Hera bikini, with a one-shoulder top, is priced at £120. Tess said the piece was her ‘favourite’ on Instagram
Tess’s fans were excited by the brand’s launched and were left yearning for a beach day to try them on
The Naia website hails the Selene on-piece the swimwear equivalent of the Little Black dress and calls it ‘modern yet timeless’
‘Our mission at NAIA is for you to feel comfortable, confident and special when wearing our collection and that’s why each piece is designed for an ultra flattering fit.’
Sharing snaps of the Hera two-piece – made form fishing nets – Tess added: ‘My favourite bikini.’
Meanwhile, the Naia website hails the Selene on-piece the swimwear equivalent of the Little Black dress and calls it ‘modern yet timeless’
Her website also offers a range of ‘cover ups’ such as beach dresses and kaftans from £120 to £160 from their Goddess collection, which Tess and Gayle have modelled on Instagram for the launch.
The Herta, pictured, has a conventional one shoulder cut at the front, but at the back, it is supported by five stylish strings (right)
The line was designed with women and comfort in mind, promising to offer a flattering fit. Pictured: the back of the Selene one-piece, left and the back of the Hera, right
The Selene, priced at £130, is also made of recycled materials and included a stylish clasp at its back
Showbiz friends of Tess including her co-host Claudia Winkleman congratulated her for the launch of the brand
The two women hit it off after meeting at a dinner party ten years ago, and Tess told Hello Magazine it had been like ‘finding a sister.’
Fans and friends of Tess, including her fellow Strictly presenter Claudia Winkleman, encouraged her on social media with emojis and kind words.
ITV presenter Rylan Clark said: ‘Well done babe,’ while Big Brother star Brian Dowling said: ‘Gorgeous so chic.’
Fans said they just need to be able to go on holidays post pandemic to enjoy them.
‘Looks great, just need the world to open up so we can go on beach holidays,’ one said.
Another joked: ‘Wow, looks fabulous, now all I need is to be allowed to find a beach.’
An engraved clasp at the back of the Selene one-piece swimsuit reads ‘Naia,’ the name of the brand
A model wearing the Hera by the water. Fans of the brand said they couldn’t wait to go to the beach with their new swimsuits
Tess announced the brand’ launch on March 15 on Instagram with a picture of her in the Maldives, saying the trip had inspired the collection
The Naia website is live and fans can find the link via Tess’s Instagram and the brand’s official account