A Wyoming news site claims more than a third of the small-town bars they surveyed are experiencing boycotts of Bud Light beer following the company’s ad partnership with trans influencer, Dylan Mulvaney.
After finding bars throughout larger Wyoming towns were not experiencing a drop off in Bud Light business, the Cowboy State Daily decided to go deeper and consult 14 bars in small towns.
Their findings showed that out of 12 bars that responded, five had seen changes in the amount of customers buying Bud Light ranging from barely discernible to very severe.
‘Two of the 14 declined to comment. Seven of the 12 that commented said they’ve seen no noticeable change in Bud Light sales since the controversy began. The remaining five reported changes from barely discernible to very severe,’ the report reads.
It comes as Bud Light’s parent company Anheuser-Busch lost a whopping $6billion in market cap in just six days last week in the wake of its partnership with Mulvaney, who promoted the brand by posing with her personalized can of beer in a bathtub on TikTok on April 1.
The K Saloon in Powell, Wyoming said sales of Bud Light have declined noticeable since the boycotts of the product began. The beer has dropped out of its position as the bar’s most popular brew
The Ponderosa Bar in Hulett said there had been no noticeable changes in Bud Lights sales since the controversy erupted
Turf Bar in Sundance said they’d seen a noticeable dip in the sale of Bud Light
K Bar Saloon in Powell, Wyoming said that their sales of the Anheuser-Busch owned beer have gone down.
‘The beer was once the bar’s top seller and now it’s down to No. 2. Many customers have switched to Coors Light,’ read the report.
The Turf Bar in Sundance, Wyoming reported that customers did pivot away from Bud Light, but stayed within the Anheuser-Busch family with their new selections.
‘I’ve noticed a lot of people don’t realize Corona and Michelob Ultra are made by Anheuser-Busch,’ said one bartender.
The Lucky 5 Lounge in Shoshoni said that ‘multiple customers have switched, but Bud Light is still selling.’
Transgender influencer Dylan Mulvaney became well known for the ‘days of girlhood’ videos, in which the 26-year-old documented the first year of identifying as a girl.
In a bathtub, Mulvaney posted a clip of herself sipping Bud Light to promote its March Madness competition. The video also featured a custom Bud Light can featuring Mulvaney’s face, which was a one-off, and is not on sale to the general public.
Mulvaney, 26, has angered some feminists and conservatives over claims she’s ‘play-acting’ being a ‘girl,’ and co-opting parts of womanhood she finds interesting – without having to deal with the misogyny or prejudice many women face.
Anheuser-Busch CEO Brendan Whitworth delivered a lackluster apology on Friday.
‘We never intended to be part of a discussion that divides people. We are in the business of bringing people together over a beer,’ said Whitworth in the statement.
In a statement after the initial blowback, the company tried to calm conservative consumers with a statement.
‘Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics and passion points.
‘From time to time, we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney.
‘This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public.’
Anheuser-Busch defended the gift in a statement, saying ‘From time to time, we produce unique commemorative cans for fans and for brand influencers, like Mulvaney. This commemorative can was a gift to celebrate a personal milestone and is not for sale’
In early April, Mulvaney shared a video of herself in a bathtub sipping from a can of Bud Light to announce her new partnership with the brand
The company has been hit with a barrage of complaints, with many customers filming themselves pouring the liquid away
Their doubling down only enraged angered customers more.
Onlookers are now criticizing the maneuver as a shameless publicity grab, amid the recent trend of companies going ‘woke’ to better their bottom lines.
Alissa Heinerscheid, Budweiser’s vice president of marketing, previously stoked the flames of the controversy by saying she had a mandate to update the brand’s ‘fratty’ and ‘out-of-touch’ image.
‘I’m a businesswoman. I had a really clear job to do when I took over Bud Light, and it was ‘This brand is in decline, it’s been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand there will be no future for Bud Light,’ she said in a video that has been heavily criticized.
‘It’s like we need to evolve and elevate this incredibly iconic brand,’ she added.
‘What does evolve and elevate mean? It means inclusivity. It means shifting the tone. It means having a campaign that’s truly inclusive and feels lighter and brighter and different.
‘And appeals to women and to men,’ she concluded in an interview from March 30.