Adult TikTok users go WILD for Magic Mixies Magic Cauldron kids’ toy
One of last Christmas‘ hottest toys has proven to be just as much of a hit with adults as children, with dozens of grownups sharing videos of themselves using the ‘magic’ item on TikTok.
The $69.99 Magic Mixies Magic Cauldron, which was released by Moose Toys in October, is certainly unique: The user puts several ‘magic’ ingredients into a cauldron, taps it with a wand, and — after the mist parts — extracts a brand new plush friend.
Unsurprisingly, the toy was in high demand ahead of the holidays last year, selling out at several stores.
But a month after Christmas, e-retailers like Target and Amazon are still struggling to keep it in stock as adult buy up their own Magic Mixies Magic Cauldrons, admitting they’re ‘so excited’ despite being ‘too old’ for it.
One of last Christmas’ hottest toys has proven to be just as much of a hit with adults as children, with dozens of grownups sharing videos of themselves using it on TikTok
The Magic Mixies Magic Cauldro is unique: The user puts several ‘magic’ ingredients into a cauldron, taps it with a wand, and -after the mist parts – extracts a brand new plush friend
The toy set — which was set at a retail price of $69.99 but is currently selling for $54.99 at Target, $59 at Walmart, and now $69.30 from Amazon — comes with a purple and gold cauldron with a glittering jewel on the front.
It was set at a retail price of $69.99 but is currently selling for $54.99 at Target, $59 at Walmart, and now $69.30 from Amazon
It also includes a spell book, which lists the ingredients to add to the cauldron, one by one.
These ingredients, which all come in the box, including things like a Crystal Gem, Magic Feather, and Fizz Flower — all of which come sealed in plastic ‘potion bottles’ and are shaped like gems, feathers, and flowers, among other things.
Once all of the ingredients are added, the user taps the enclosed wand on the cauldron three times, which makes it light up, play sounds, and ultimately emit a real mist.
Finally, they can pull out a plush toy that ‘magically’ materializes inside.
The toy flew off the shelves before Christmas, with some parents admitting they had to pay a fortune to nab one from a secondhand seller.
Users add in ingredients like Crystal Gem, Magic Feather, and Fizz Flower, which all come with the set and are sealed inside plastic ‘potion’ bottles
They’re mixed into the cauldron with water for the magic to take place
After the user taps a wand on the cauldron, mist comes out and there are lights and sounds
‘I swear, Magic Mixies is harder to get than a Tickle Me Elmo in the ‘90s,’ Ernest Baker, 32, told the New York Post in November. ‘I almost started to wish that I had a magic wand to make a Magic Mixies Cauldron appear for my kid.’
The toys have continued to be difficult to buy as even adults — even those without children of their own — are going wild for the cauldron, particularly after it became a viral sensation on TikTok.
There are currently hundreds of videos posted under the #magicmixies hashtag, which has a total of 177.2 million views, turning the toy into an even hotter property, with several users expressing their dismay at discovering the cauldron has sold out on many websites.
While Target will ship to some zip codes, it is sold out in others, and Amazon continues to have low stock.
‘As soon as the product hits shelves, online and at traditional brick and mortar retailers, it sells quickly. So if you see Magic Mixies in stock, get it before it disappears,’ Ronnie Frankowski, chief marketing officer of Moose Toys, told the Post.
This week, a TikTok influencer named Carter Kench, 19, showed off his cauldron to his 3.8 million followers after stumbling across the toy in his local Target.
‘Never thought I would get this excited over a kids toy but here I am,’ he wrote, while sharing step-by-step footage of himself mixing up his potion.
The toy flew off the shelves before Christmas, with some parents admitting they had to pay a fortune to nab one from a secondhand seller
After the mist, a plus toy appears inside the cauldron – which is amazing both kids and adults
‘As soon as the product hits shelves, online and at traditional brick and mortar retailers, it sells quickly,’ Ronnie Frankowski, chief marketing officer of Moose Toys, said
Sitting perched on the floor of his bedroom, he began pouring the ingredients into the cauldron, while tapping on it with the toy wand per the instructions.
Joking that he was going to ‘set off the fire alarm’ when the cauldron began smoking, he then appeared thrilled when his toy, which he named Coochie, suddenly materialized.
Meanwhile, tech expert Elly — who posts under the username @ellyawesometech — earned 3.9 million views for her cauldron video, while @literallylizzi earned a staggering 27.1 million views.
In her review of the Magic Mixies, Elly conceded that she is ‘too old for this toy’, but said her ‘inner child’ prompted her to buy it.
At the start of the clip, the tech reviewer seemed slightly skeptical about the process of mixing up the potion, however she got increasingly excited as the video went on.
After choosing to name her Mixie ‘beans’, she was left stunned after the toy popped out of the cauldron, joking: ‘I think it was worth [the money]!’
@literallylizzi, 24, had a similar reaction to the cauldron’s ‘magical’ creation, writing in the caption of her Magic Mixies video: ‘Am I too old for this? Yes. Am I excited? Also yes.’
‘Am I too old for this? Yes. Am I excited? Also yes,’ one 24-year-old woman (not pictured) wrote
Adults have been using the toy on TikTok and earning millions of views
‘Take my 30 year old money nowwwww!!!’ wrote a commenter, while another said: ‘The way I just slid my car without even thinking I’m 24’
She added in her video: ‘It’s probably one of the most exciting purchases I’ve made in a long time.’
An especially widely-watched video came from ASMR playroom, which is run by an adult who does ASMR videos with toys.
That clip has been viewed over 47 million times.
‘Me, an adult: I need this,’ wrote one commenter.
‘My niece got one for Christmas and I tried to bribe her for it,’ said another.
‘Take my 30 year old money nowwwww!!!’ wrote a third, while yet another said: ‘The way I just slid [into] my car without even thinking I’m 24.’
‘I just bought it for my “daughter,”‘ wrote one more. ‘I’m so excited.’
While the plush toy can be cuddled forever, the magic potion element can only be recreated with a $10 refill pack.