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Authorities criticized for sending so many phone alerts that many people no longer react

Authorities have been criticized for sending so many loud phone alerts that many people no longer take them seriously, potentially costing lives during Hurricane Ida. 

The tropical storm has left a devastating trail of destruction across large parts of the US, killing over 60 people since slamming into Louisiana on August 29 as a Category 4 hurricane. 

Cellphones across New York and New Jersey pulsed with urgent warnings of catastrophic flooding as the fury of Hurricane Ida’s remnants, carrying torrential rains, approached on Wednesday.

But experts fear many residents ignored the alerts after suffering ‘warning fatigue’ when they receive a barrage of messages through the night. 

No one can be sure what role it might have played in a tragedy that killed scores of people across the Northeast, including more than two dozen in New Jersey and at least 11 in New York City – many drowning in their basement apartments or in cars trapped in submerged roadways. 

Authorities have been criticized for sending so many loud phone alerts that many people no longer take them seriously, potentially costing lives during Hurricane Ida

Officials issued three warnings as the tropical storm approached New Jersey and New York on Wednesday

Officials issued three warnings as the tropical storm approached New Jersey and New York on Wednesday

Felix Delapuente, a neighbor of the couple and child who drowned in their basement, shows the flood damage in his basement

Felix Delapuente, a neighbor of the couple and child who drowned in their basement, shows the flood damage in his basement

The tropical storm has left a devastating trail of destruction across large parts of the US, killing over 60 people since slamming into Louisiana on August 29 as a Category 4 hurricane

The tropical storm has left a devastating trail of destruction across large parts of the US, killing over 60 people since slamming into Louisiana on August 29 as a Category 4 hurricane

The first alerts of severe weather blared across millions of phones at 8:41pm on Wednesday as Hurricane Ida slammed into New York causing heavy damages

The first alerts of severe weather blared across millions of phones at 8:41pm on Wednesday as Hurricane Ida slammed into New York causing heavy damages

The first alerts of severe weather blared across millions of phones at 8:41pm on Wednesday when the National Weather Service warned of dangerous flash flooding from the looming storm. 

Officials would issue three more alerts, late into the night, urging people to immediately head for higher ground and to stay out of rising floodwaters.

A barrage of other alerts from a litany of apps lit up phone screens throughout the night – prompting some to wonder if people were just too inundated with information to take the threat seriously. 

The weather service acknowledged that in the past, alerts were being pushed out too often. There’s been lots of handwringing over how to get more people to heed warnings.

‘It’s either they don’t believe the information that they’re hearing – they can’t verify it – or there’s some other reason that is completely out of anybody’s control,’ said Ross Dickman, the meteorologist in charge of the National Weather Service in New York.

‘It’s up to that individual,’ he said, ‘but I think we need to do more work in understanding why people make the decisions that they do when they receive information and help get them to understand the impacts.’

In some cases, people tried to flee too late and became trapped by floodwaters gushing so quickly, and with such force, that they could not open their doors to escape. 

Others might not have fathomed that flash flooding could also transform roadways into raging, impassable streams.

Hurricane Ida caused widespread damage to basement level apartments across New York, including Queens (pictured)

Hurricane Ida caused widespread damage to basement level apartments across New York, including Queens (pictured)

A volunteer works inside the heavily damaged home of the Hossain-Miu family in New Jersey after Hurricane Ida made landfall

A volunteer works inside the heavily damaged home of the Hossain-Miu family in New Jersey after Hurricane Ida made landfall

People flee heavy rain as Hurricane Ida slammed into New York City on Wednesday after wreaking havoc across the country

People flee heavy rain as Hurricane Ida slammed into New York City on Wednesday after wreaking havoc across the country

Hurricane Ida flooded streets in Bound Brook in New Jersey after slamming into the state on Wednesday

Hurricane Ida flooded streets in Bound Brook in New Jersey after slamming into the state on Wednesday

Last year, the federal weather service revamped its criteria for issuing alerts, mindful that it might have been overusing the Wireless Emergency Alert system, which first went into operation in 2012 and now broadcasts urgent warnings to more than 300 million cellular devices.

The weather service established a three-tier system in which alerts would only be sent out for the most severe flooding. 

Wednesday was the first time it issued an alert for the most catastrophic level for flash floods in New York and New Jersey, Dickman said.

The ubiquity of cellphones makes the devices a key tool for urgently informing the public of dangerous weather, including hurricanes and tornadoes. 

It is also used for Amber Alerts to enlist the public to help locate missing children. Authorities have also used cellphone alerts to help authorities nab dangerous people, including a terrorist who set off a bomb four years ago in New York City’s Chelsea district.

Debris covers the yard of a house in New Jersey that was damaged by Hurricane Ida overnight on Wednesday

Debris covers the yard of a house in New Jersey that was damaged by Hurricane Ida overnight on Wednesday

Cars were pushed onto of one another overnight on Wednesday as Hurricane Ida slammed into New Jersey

Cars were pushed onto of one another overnight on Wednesday as Hurricane Ida slammed into New Jersey

Cars in the Bronx, New York City, were submerged on Thursday morning after heavy winds and strong rains brought by Hurricane Ida

Cars in the Bronx, New York City, were submerged on Thursday morning after heavy winds and strong rains brought by Hurricane Ida

A resident is embraced by her mother after her home was severely damaged when Hurricane Ida slammed into New Jersey on Wednesday

A resident is embraced by her mother after her home was severely damaged when Hurricane Ida slammed into New Jersey on Wednesday

New York City now has a million people subscribed to its wireless alert system that informs of a host of developments, including flooding but also disruptions in subway and other city services.

‘People drowning in their basement apartments, in cars and so on is not something we typically would ever see in New York, ‘said Irwin Redlener, a founding director of the National Center for Disaster Preparedness at Columbia University who says officials have to have plans to accompany warnings.

‘So if we have warnings that we’re going to see very severe, rapid rainfall with flash flooding,’ he said, ‘what is it that we actually want people to do? 

‘Other than advise people it’s going to happen, do we want them to go to shelters? If so, do we have shelters for them to go?’

The city’s alert system, Notify NYC, launched as Hurricane Sandy approached nine years ago. The storm killed dozens in New York City and caused massive flooding.

‘We do put a lot of thought into when we push that button – and we know the weather service does, as well – because we don’t want to over warn and we want people to take our warning seriously when we when we’re issuing messaging,’ said Benjamin Krakauer, an adviser to the Office of Emergency Management commissioner.

Satellite images show the Saffron Banquet Hall in Manville, New Jersey is surrounded by floodwaters on September 2

Satellite images show the Saffron Banquet Hall in Manville, New Jersey is surrounded by floodwaters on September 2

A home with flood waters leading into the garage on Lester Street is seen on September 2, in Passaic City, New Jersey

A home with flood waters leading into the garage on Lester Street is seen on September 2, in Passaic City, New Jersey 

An aerial photo made with a drone shows damage caused by Hurricane Ida in Norco, Louisiana. on August 31

An aerial photo made with a drone shows damage caused by Hurricane Ida in Norco, Louisiana. on August 31 

James Mielke, a video game designer who lives in downtown Manhattan, found the alerts more aggravating than useful.

‘They sound like somebody just blew a soccer horn in your ear,’ he said.

‘It actually got to the point where I Googled it and figured out how to turn off those alerts so I could just, you know, not have a heart attack every time the big siren went off on my phone,’ Mielke said.

He said he thought he had turned off all the emergency alerts on his phone after Tropical Storm Henri blew through two weeks ago.

‘This time they weren’t as bad, but a few still got through’.

Henri brought lots of rain and fury but very little loss of life. That might have prompted complacency, said Jeannette Sutton, a disaster and risk expert specializing in communication at the University of Albany.

‘So they got a message last week that said it’s really really bad and then nothing happened. And then this week they get a message that’s really really bad — do they take it seriously?’ Sutton asked.

That’s a question on the minds of weather and public safety officials, she said, adding that the seemingly simple act of pushing out alerts is actually complicated.

‘We have been thinking about alerts and warnings since the 1950s, and how to increase their effectiveness, and thinking about how to help people make really good decisions when they’re faced with life-threatening situations,’ she said. 

Houses and businesses are seen damaged on September 2 after the town and barrier island of Grand Isle was left devastated by Hurricane Ida

Houses and businesses are seen damaged on September 2 after the town and barrier island of Grand Isle was left devastated by Hurricane Ida 

A pick-up truck drives through a flooded River Drive as water gushes out of a man hole on September 2, in Passaic City, New Jersey

A pick-up truck drives through a flooded River Drive as water gushes out of a man hole on September 2, in Passaic City, New Jersey 

Flood waters from heavy rain associated with Ida enter Sunflower Organic Cleaners in Passaic, New Jersey on September 2

Flood waters from heavy rain associated with Ida enter Sunflower Organic Cleaners in Passaic, New Jersey on September 2 


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