Jen Psaki says the White House is trying to get conservative white men to take the vaccine by running ads during Deadliest Catch, NASCAR and on Country Music TV
- Psaki said the goal with the ad campaign was to ‘meet people where they are’
- The TV ads are part of a $3billion White House push to get more vaccinated
- Recent polls have shown a hesitancy among white conservatives to get a shot
- Former President Donald Trump got the vaccine in January before he left the White House
- He said in a Fox News interview last month he would ‘recommend it’ but also highlighted personal freedoms
White House press secretary Jen Psaki says the Biden administration is trying to get conservative men to take the vaccine by running commercials during NASCAR and the Deadliest Catch.
‘We’ve run PSAs on The Deadliest Catch, we’re engaged with NASCAR and Country Music TV. We’re looking for a range of creative ways to get directly connected to white conservative communities,’ Psaki said during her Tuesday briefing.
The goal, Psaki said, was to ‘meet people where they are.’ The TV messages are part of a $3billion ad campaign from the White House to push for more Americans to take the vaccine.
Initially, there were concerns that vaccine hesitancy may have been prevalent among minority communities. But now it seems the uptake has stalled among white males.
White House press secretary Jen Psaki says the Biden administration is trying to get conservative men to take the vaccine by running commercials during NASCAR and the Deadliest Catch
A Kaiser Health News poll recently found in a survey that ‘Republicans and white evangelical Christians were the most likely to say they will not get vaccinated, with almost 30 percent of each group saying they will ‘definitely not’ get a shot.
A PBS/NPR Marist poll found 49 percent of Republican men said they would not choose to be vaccinated if the shot were made available to them, compared to 34 percent of Republican women.
Former President Donald Trump quietly got the vaccine in January before he left the White House and has faced growing calls to push for more of his supporters to get innoculated.
He did not share the news publicly, but in a Fox News interview last month he said his supporters should get it: ‘I would recommend it, and I would recommend it to a lot of people that don’t want to get it, and a lot of those people voted for me, frankly.
‘But again, we have our freedoms and we have to live by that, and I agree with that also.
‘But it’s a great vaccine. It’s a safe vaccine and it’s something that works.’
The goal, Psaki said, was to ‘meet people where they are.’ The TV messages are part of a $3billion ad campaign from the White House to push for more Americans to take the vaccine
For weeks, Psaki has said White House officials are aware they may not be the best messenger to help Republican men get over their vaccine hesitancy.
‘We won’t always be the best messengers,’ she said Monday.
She also previously said that community doctors and other local figures may have more clout with Americans than politicians or celebrities in pushing them to get vaccinated.
Psaki had been asked why the Biden White House wasn’t doing more to get Trump on board.
All the other living ex-presidents were filmed getting the vaccine.
The White House has also utilized National Institutes of Health Director Francis Collins, an outspoken Christian, to push evangelicals to get their COVID-19 vaccines.
During her briefing, Paski also slammed Texas GOP Sen. John Cornyn for asking ‘who is in charge’ and claiming Biden’s tweets are ‘unimaginably conventional’ and ‘scripted.’
Psaki was asked about Cornyn’s tweet suggesting the White House has opted to hold back Biden from regular press conferences, instead parceling out his media appearances and scripting them to a substantial extent.
‘The president is not doing cable news interviews. Tweets from his account are limited and, when they come, unimaginably conventional,’ Cornyn wrote, quoting from a Politico story. ‘The public comments are largely scripted. Biden has opted for fewer sit down interviews with mainstream outlets and reporters.’
‘Invites the question: is he really in charge?’ Cornyn added in a retweet of his own observation.
Psaki was asked for the White House respond to Cornyn’s criticism at her daily White House briefing.
‘I can confirm that the president of the United States does not spend his time tweeting conspiracy theories, he spends his time working on behalf of the American people,’ she said.