Billionaire Colts owner Jim Irsay shares his collection of rare guitars at free exhibition

Indianapolis Colts owner Jim Irsay was in an old-fashioned bidding war back on May 22.
Kurt Cobain’s guitar from Nirvana’s 1991 ‘Smells Like Teen Spirit’ music video was up for auction in Las Vegas, where acolytes of the 62-year-old billionaire were ready spend as much as $3.75 million on the piece at Irsay’s direction.
‘I got this long text: ”Oh my God, it was crazy,”’ Irsay told DailyMail.com, repeating the message he received from a conduit after the final gavel. ”’There was three of us bidding, going up in $250,000 increments. One guy dropped out and then the [other] guy was at [$3.25 million] and then he went to [$3.5 million], and then we went to [$3.75 million] and then silence… silence… silence…”’
That Irsay was actually sleeping in Hawaii when he received the text message, and now has Cobain’s left-handed 1969 Fender Mustang resting on his lap, sums up his life as a wealthy collector. Irsay sets his price before the bidding even starts (in this case, $3.75 million, or $4.4 million with auction fees included) and then sits back and lets the universe take care of the rest.
‘If the [other bidder] would have gone to $4 million, I would have been out because I was asleep,’ Irsay said.
Speaking between drags of his cigarette from a midtown-Manhattan hotel room, Irsay was preparing to exhibit his extensive collection of rare music memorabilia in New York on Friday.
Jim Irsay, the billionaire Colts owner, recently spent $4.4 million for a guitar (pictured) belonging to the late Kurt Cobain


Cobain’s Fender Mustang was seen in Nirvana’s the 1991 ‘Smells Like Teen Spirit’ music video (left). Irsay’s collection also includes Jerry Garcia’s prized 1979 Doug Irwin ‘Tiger’ guitar (upper right)

The Jim Irsay collection will be shown for free in New York on Friday after stops in Washington, LA, Austin and Nashville. (From left to right) Grammy-nominated Kenny Wayne Shepherd on blues guitar, John Mellencamp guitarist Mike Wanchic, Tom Bukovac, and REM bassist Mike Mills

Irsay outbid late Microsoft co-founder Paul Allen for Ringo Starr’s drum kit, which will be in display in New York on Friday
The half-day event at Manhattan’s Hammerstein Ballroom is free to the public and features everything from John Lennon’s piano, used to write ‘A Day in the Life,’ to Irsay’s newly acquired Fender. There are also other forms of rare collectibles too, like one of Jackie Robinson’s game-used bats and Jack Kerouac’s ‘On The Road’ manuscript.
Obviously the collection would be impossible without Irsay’s fortune, much of which comes from his family’s heating and cooling (HVAC) empire, not to mention the Colts, a team his late father bought in Baltimore in 1972 before famously moving the franchise to Indianapolis nine years later.
But the Jim Irsay Collection, as its known on its cross-country tour, was also made possible by his intuition — a self-professed ability to predict the market and submit the winning bid at an incrementally higher price.
‘I’ve been doing it for 25 years, and I would say I’m one of the only people who can peg these things pretty close,’ Irsay said.
The strategy relies more on Irsay’s own personal mysticism than any data-driven analysis.
‘It’s not really as much as the intellect of the mind; it’s more of the spirit and what comes to me,’ said Irsay, who could easily be mistaken for a country music mogul in his black sunglasses and grey Stetson.
In 2015, Irsay’s personal $2.2 million limit for Ringo Starr’s drum kit proved prescient. He not only submitted the winning offer at that price, but narrowly — and unknowingly — outlasted a wealthier bidder in Paul Allen.
The late Microsoft co-founder and Seattle Seahawks owner was a good friend of Irsay’s and an accomplished collector as well. So when the Colts boss saw Allen at an event in the following days, Irsay figured he should offer a ‘thank you’ to Allen, whom he mistakenly assumed had stayed out of the bidding. After all, Allen, with his $20-billion fortune, could have easily out-spent Irsay if he were so inclined.

The Jim Irsay collection can be seen at Manhattan’s Hammerstein Ballroom on Friday and will continue touring

Irsay’s intuition admittedly fell short in 2019, when he paid a record $4 million for Pink Floyd guitarist David Gilmour’s ‘Black Strat’ (pictured) — a Fender Stratocaster that was drawing bids from 61 different countries

Bob Dylan plays a Fender Stratocaster electric guitar for the first time on stage as he performs at the Newport Folk Festival on July 25, 1965 in Newport, Rhode Island. The moment proved to be a major turning point for rock music, and the guitar Dylan used is Irsay’s favorite of his collection: ‘If I had to pick one, and it’s awfully hard, I would say probably Bob Dylan’s Strat that he plugged in at the Newport Folk Festival in 1965 and changed music, turned it electric. Back stage, Pete Seeger was trying to cut the wires. That changed music, that brought ‘Rubber Soul’ with the Beatles. It just changed the world
‘I said, ”Paul, hey man, thanks for not bidding on those drums, I appreciate it,”’ Irsay said.
As it turned out, though, Allen was in the bidding. He just wasn’t willing to cross Irsay’s $2.2 million threshold.
‘Allen said: ”What do you mean? I was bidding on it. You outbid me.”
‘Thankfully [Allen] wasn’t in an ornery mood [during the auction], because if we really got into a bidding war, I couldn’t have lasted.’
There was, of course, a learning curve for Irsay, who was a little too flippant with the bidding paddle at his first Christie’s auction in New York years earlier.
‘I had drunk enough liquor to float a battleship around before that auction,’ he said. ‘I was much younger in those days, and I had this paddle and I had never done this in New York at Christie’s.
‘People probably thought, ”That guy’s crazy, we’re not bidding.” I had never done it before, and that was a great experience.’
Irsay’s intuition admittedly fell short in 2019, when he paid a record $4 million for Pink Floyd guitarist David Gilmour’s ‘Black Strat’ — a Fender Stratocaster that was drawing bids from 61 different countries.
Until then, an acoustic Gibson once owned by the Beatles’ Lennon was the world’s most expensive guitar, selling at auction in 2015 for $2.4 million.
Irsay hadn’t expected to top that, but Gilmour’s guitar was suddenly garnering much higher bids.
‘I went into that thing, and I was pretty determined to get it, but I really didn’t know what was going to happen,’ said Irsay, who was actually awake and personally participating in that auction. ‘When it got to over $4 million, it was crazy. I didn’t anticipate that. It was a lot of adrenalin.’
Irsay has his limits, though.
He once offered to buy Cobain’s acoustic guitar from the famed ‘MTV: Unplugged’ set, but when the seller instead opted to put it up for auction, Irsay backed away.
‘I said, ”If you go to auction, I’m not gonna bid on it,”’ Irsay said. ‘I’m a man of integrity, and I didn’t bid on it.’
Ultimately the guitar was auctioned off for a record $6 million to Australian entrepreneur Peter Freedman.
‘This crazy Australian billionaire bid $6 million dollars on it,’ Irsay said. ‘All of us in the guitar-collecting business were like: ”What? That’s insane.”’

Irsay’s collection also includes the robe Muhammad Ali wore before his 1965 rematch with Sonny Liston in Lewiston, Maine

Irsay told DailyMail.com that his favorite piece is John Lennon’s piano: ‘I’d say John Lennon’s piano is probably my favorite thing that I have, musically. It was in his place, in his flat. He wrote Sgt. pepper’s on it. It’s amazing to have that piece of history because Lennon was so major’

Much of Irsay’s collection centers around his lifelong passion for the Beatles. He owns instruments from all four members

Irsay’s interests extend to American history as well, which is why he’s included items like Abraham Lincoln’s pocket knife

Pictured next to the exhibit of the original scroll that Jack Kerouac wrote On The Road on are Jim Sampas, left, the Literary Executor, Jack Kerouac Estate, and a nephew of Kerouacs and Jim Canary, (right) the conservator at the Lilly Library at Indiana University, at the Boott Cotton Mills Museum at The Lowell National Historic Park in Lowell MA on March 17, 2022. The scroll is on loan from Jim Irsay, the owner of the Indianapolis Colts of the NFL. The exhibit is at the Boott Cotton Mills Museum at The Lowell National Historic Park. The manuscript is now part of the Jim Irsay Collection, which is currently touring the US

John Coltrane’s saxophone is one of the more iconic pieces of the Jim Irsay Collection given its historical significance to jazz
To Irsay, his collection is more than just a hobby.
For one, it’s a chance to promote his charity, the Kicking the Stigma initiative, which is aimed at raising mental health awareness. In fact, Cobain’s family donated a portion of the proceeds to the organization, which has already raised more than $16 million since 2020 to help fight the stigma of mental illness. (Cobain committed suicide in 1994 after years of mental health and substance abuse issues)
It’s also an excuse for Irsay to immerse himself in the lives of his heroes, like the evening he spent with Lennon’s dear cousin in London.
‘Lovely guy, and his wife came and it was cool,’ Irsay said.
Mostly, though, Irsay is drawn to collecting because he believes these instruments are more than just inanimate keepsakes. He described caressing Cobain’s 53-year-old Fender, saying: ‘With your fingertips, you try to sense its energy.’
As he sees it, the former owners are still connected to the pieces from beyond the grave, and his role is to preserve everything until humanity is ready to reveal the secrets within.
‘These things will come alive some day,’ Irsay said. ‘Trust me, you and I won’t be here, but 400 years from now, they’ll be able to have a hologram connected to this, and it will tell all the stories of the places [the instrument] was.
‘It sounds ridiculous,’ he added. ‘I know what the future can bring. And these will become not inanimate objects. They will become alive again.’