Mum-of-three turns over $160K in only 12 months after inventing a handy way to store her kids’ ‘clutter’ and keep it off the kitchen table
- Mum Jenny Chen was fed up with her kids’ clutter always on the kitchen table
- Determined to find a solution, she decided her kids needed their own play area
- In May 2020 she started designing a multi-functional table
- A few months on in October she launched the Carry-Play table, priced at $255
- The product is waterproof, adjustable, lightweight and LEGO compatible
- In less than 12 months the brand turned over more than $160K from the buy
Mum-of-three Jenny Chen was fed up with the endless pile of kids toys, snacks and homework spread across the kitchen table every day.
Eager to find a solution, the 31-year-old Melbourne mum decided her children needed a multi-functional table of their own, and so she made a mock-up 3D digital sketch of a product after failing to find anything suitable online.
The idea led Jenny to designing the Carry-Play table in May 2020 and launched the product a few months later in October.
To Jenny’s surprise, in less than 12 months her brand Kingdom Playroom turned over more than $160,000 from the $255 versatile Carry-Play table.
Melbourne mum Jenny Chen decided her kids needed a multi-functional table of their own to avoid cluttering the family kitchen table
In May 2020 she started designing a multi-functional kids table that lead to the launch of the Carry-Play table (pictured)
‘I was hunting for a foldable kids table with storage and didn’t find anything on the market that ticked all the boxes for me,’ Jenny told FEMAIL.
‘Then one day while I was going a bit of spring cleaning, I had an open suitcase lying around and it just struck me that the way the two halves opened up from the middle was a very clever design and could be modified for a table.’
Being a professional graphic designer, Jenny said creative problem solving is ‘in her nature’ and she immediately started drawing sketches for a ‘suitcase table’.
Prior to launching the brand, Jenny realised a lot of other parents were experiencing the same struggle after reaching out to others on Facebook and knew she could work on the product to sell.
She originally intended to run the brand as a side hustle while returning to work at a digital marketing agency.
The foldable Carry-Play table makes it easy for parents to turn any space into a play environment
The foldable Carry-Play table makes it easy for parents to turn any space into a play environment.
It’s suitable for both indoor and outdoor play, is 100 per cent waterproof and can be taken to the beach and is compatible with Duplo, LEGO and Mega blocks.
The eight detachable and interchangeable legs can be quickly adjusted to suit different heights.
It’s suitable for both indoor and outdoor play, is 100 per cent waterproof and can be taken to the beach and is compatible with Duplo, LEGO and Mega blocks
To Jenny’s surprise, in less than 12 months the brand Kingdom Playroom turned over more than $160,000 from the $255 versatile Carry-Play table
Despite the product success, it took a long six months to complete the design after being altered and changed five times.
Jenny also risked $150K to have the Carry-Play table produced, which she admitted placed a lot of financial pressure on her and her husband.
But Jenny’s passion for the product and the versatility of the design led to turning over the huge $160K over the first year.
The table has also brought her three children – who are all under the age of six – to play together, which she is happy about.
The Carry-Play table along with other children’s accessories can be purchased from the Kingdom Playroom website.