Parkland shooting survivor David Hogg, 20, and software engineer William LeGate have teamed up to launch a progressive pillow company to rival Trump supporter Mike Lindell after first tweeting about it as a joke.
Hogg, a gun control activist co-founder of March for Our Lives, hopes to compete against Lindell – a loyal defender of former President Donald Trump who has repeatedly shared unsubstantiated conspiracy theories about election fraud.
‘@williamlegate and I are going to prove that progressives can make a better pillow, run a better business and help make the world a better place while doing it,’ Hogg tweeted.
‘We will have the name announced soon but we need to get through the legal process of trademarking as so on.’
David Hogg posted about the formation of a pillow company with William LeGate to rival MyPillow
William LeGate, right, and David Hogg, left, have teamed up to form a pillow company
They decided to launch the progressive pillow company to rival Trump supporter Mike Lindell (pictured with Trump at the White House in 2017)
Hogg said that the partners aim to sell $1million of product within their first year.
‘Mike isn’t going to know what hit him- this pillow fight is just getting started,’ Hogg tweeted.
LeGate told DailyMail.com that the new company ‘started two days ago as a joke.’
‘We are 100% serious. Company will be officially incorporated by next week,’ LeGate told DailyMail.com.
LeGate said he will be investing $100,000 of his own fortune into the company, which he said will ‘have a site up this month.’
‘We have had lots of interest from investors as well as many celebrities. As for manufacturing plans, they will be manufactured in the United States and union-made,’ LeGate told DailyMail.com.
‘We are obviously still in the process of working out the logistics.’
LeGate said on Twitter that ‘a sizable portion of the treasury reserves’ will be held in Bitcoin. He is the CEO of PredIQt – a ‘decentralized prediction market’ for shares of cryptocurrency.
‘We are happy to announce that we will be the first pillow company in the world to use Bitcoin for a portion of company reserves,’ LeGate tweeted.
‘Someone suggested we include a free $DOGE coin with every pillow purchase and, honestly, I’m considering it.’
LeGate said that the company will keep part of its reserves in Bitcoin because ‘we believe it is extremely undervalued at current prices, and I have personally been involved with Bitcoin for 8 years now.’
He added in a tweet that ‘running a biz with David Hogg is fun because he is literally just a good person who also happens to be a genius.’
William LeGate took to his Instagram stories to post about the pillow company
‘I don’t know about you guys, but I like pillow companies that don’t fund insurrections against the U.S. Government,’ LeGate said in a video posted to Twitter.
LeGate said that the pillows will be similar to normal bedtime pillows ‘but more comfy.’
‘And they’ll allow you to sleep well at night knowing your money is going to support good causes and unionized workers,’ he said.
Responding to a question about tweets calling them ‘meme pillows,’ he said: ‘The meme reference is in regards to our marketing strategy.’
DailyMail.com has reached out to Hogg for additional comment.
Lindell is a vocal supporter of former President Donald Trump, pictured, and has spread conspiracy theories about the election
Lindell is a vocal supporter of former President Donald Trump and was pictured at the White House before he left office
MyPillow CEO Mike Lindell told Axios in a text Thursday morning, ‘Good for them…. nothing wrong with competition that does not infringe on someone’s patent.’
MyPillow’s corporate Twitter account has been banned after Lindell appeared to use it to call for Twitter CEO Jack Dorsey to be jailed for ‘election fraud.’
The Minnesota-based company’s account was ‘permanently suspended’ on Monday, a week after Lindell himself was barred from the platform for supporting Donald Trump’s claims of election fraud.
Lindell had repeatedly pushed allegations that that Dominion Voting Systems had switched millions of votes from Trump to Joe Biden in swing states during November’s presidential election.
On Wednesday, the conservative TV network Newsmax was forced to cut off the embattled ‘MyPillow Guy’ live on air when he started spouting election fraud conspiracy theories during a segment about the company being permanently banned from Twitter.
Bob Sellers stormed off camera Tuesday night as he tried to fact-check Lindell and stop him pushing unfounded claims about Dominion Voting Systems rigging the presidential election.
Dominion Voting Systems has sent a legal letter threatening Lindell with a lawsuit for his repeated voter fraud claims.