Hanna and Haley Cavinder are the Miami twins taking over March Madness
Haley and Hanna Cavinder may be known as the collegiate twins making waves on social media and in the NIL space, but presently they are two parts of a University of Miami team continually creating history during March Madness.
The 22-year-old twins have a social media following which surpasses that of most professional sports organizations – with 4.5million followers on TikTok.
While their social media platforms remain very active during the tournament, the Cavinder twins have been impactful on the hardcourt too, helping The U reach the Elite Eight for the first time in the women’s program’s history.
Miami entered the tournament unfancied, ranked a No. 9 seed after being blown out by 26 points against Virginia Tech in the ACC Tournament. Though, the team have surpassed expectation and history – beating No. 8 Oklahoma State, No. 1 Indiana, and No. 4 Villanova Friday to set up Sunday’s Elite Eight game.
Here, DailyMail.com takes a look at the rising stars on and off the court…
The Cavinder twins frequently post photos from the basketball court – naturally, in tandem
Hanna (L) and Haley (R) Cavinder both played in the Sweet 16 victory vs. Villanova Thursday
Haley and Hanna Cavinder are collegiate twins making waves on and off the NCAA floor
LUCRATIVE NIL DEALS AND INFLUENCE
The Cavinder girls have used their creativity, athletic and aesthetic prowess to secure endorsement deals with Victoria’s Secret Pink, Boost Mobile, Champs Sports, Leaf trading cards and Intruit TurboTax, among others.
According to On3, a valuation for the pair’s annual NIL value sits at $851,000 each – despite their young age. Both Hanna and Haley ranked as the two highest-earning female basketball players, and 32nd/33rd overall in college sports.
Like LSU gymnast Olivia Dunne, the twins signed an NIL deal with Caktus AI — an artificial intelligence company. They posted a video of a commercial alongside Alabama running back Jahmyr Gibbs.
Miami did receive a punishment, however, for NIL violations relating to the twins. The U’s athletic department is on probation for one year after the school and NCAA said women’s basketball coaches inadvertently helped arrange impermissible contact between a booster and the social media influencers.
The twins were not subject to any sanctions themselves, but did post a TikTok criticizing the NCAA, with a caption reading: ‘Dear NCAA, scared that female athletes have value?’
Both Hanna and Haley have individual Instagram and Twitter accounts, but they share a TikTok and YouTube account.
On Instagram and Twitter, it is Haley that leads the way – just – with 583,000 on the former and 21,500 on the latter. Hanna, meanwhile, has 575,000 and 19,000 – as of Saturday evening.
That, of course, is expected to grow as their national presence rises.
Both Hanna and Haley post photos of their glamorous outfits, alongside basketball snaps
The social media influencers attended New York Fashion Week in Manhattan earlier this year
The pair have used creativity, athletic and aesthetic prowess to secure endorsement deals
Haley Cavinder leads the University of Miami in points – averaging 12.6 per game, and sits second in assists (2.5) and rebounds (4.9).
Hanna, who has played almost half the game time of her sister, averages 3.9 points, 1.7 assists and 0.6 rebounds per game this season.
A standout for the U, Haley silenced Indiana fans late in the ball game as she went to the free throw line. In that moment, Miami led 66-65 with 12.7 seconds remaining in the game.
After knocking down both charity shots, Haley put an index finger to her lips to shush the rival fans, who tweeted ‘TikTok’, in reference to the twins’ online fame.
They combined for 9 points, five assists and a rebound in the 70-65 Sweet 16 win over Villanova Thursday.
Haley Cavinder (L) has led the University of Miami in points during the 2022-23 NCAA season
The girls celebrated the Sweet 16 victory over No. 1 Indiana, posting celebrations to social
After starring at high school level in Arizona, the pair began their collegiate careers at Fresno State. Both began with the Bulldogs in 2019 and played throughout the 19-20 season.
Haley was a three-time All-Mountain West player and the 2021 MW Player of the Year – her final season in Fresno. Hannah was a two-time All Mountain West star and averaged 14.6 points in her last season with the Bulldogs.
The pair dispelled the notion they merely left to join Miami for the vastly greater endorsement opportunities.
‘I know that a lot of people can assume it could be about NIL,’ Hanna told Front Office Sports in April.
Instead, they wanted to ‘have the best opportunity to get to the March Madness tournament.’
Though, Haley did admit both were ‘really excited for future business opportunities’ in Coral Gables, FL.
They played together for three seasons at Fresno State before transferring to Miami in April
Haley Cavinder played three seasons and starred at Fresno State before transferring to The U
The twins have played all of their collegiate basketball together, and have another year left
According to an On3 report, a valuation for the Cavinder girls’ annual NIL deals is $851,000