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Kanye West releases music video featuring throwback images of late mom Donda on Mother’s Day

Kanye West releases music video featuring throwback images of late mom Donda on Mother’s Day

Kanye West honored his late mother Donda West in a new music video for his song Life of the Party.

The Chicago-bred rapper fittingly released the visual on Mother’s Day, and paid homage to his mom while incorporating his forthcoming Yeezy Gap Engineered by Balenciaga collection.

The line is set to drop on May 25, and on Sunday Gap’s Instagram content was entirely dedicated to the video’s premiere. 

Mother’s Day; Kanye West honored his late mother Donda West in a new music video for his song Life of the Party

A press release for the video and collection said, ‘In a seamless alignment between Ye’s creative platforms[,] new visuals bridge the multidisciplinary artist’s past and future.

‘Photos from Ye’s childhood have been updated to inlay pieces from the forthcoming Yeezy Gap Engineered by Balenciaga creative exploration.’

The Gap Instagram account created a series of posts that formed a photo montage of a still from the video.

Each caption read, ‘YE LIFE OF THE PARTY YEEZY GAP ENGINEERED BY BALENCIAGA 5 25 22.’

Precious: The Chicago-bred rapper fittingly released the visual on Mother's Day, and paid homage to his mom while incorporating his forthcoming Yeezy Gap Engineered by Balenciaga collection

Precious: The Chicago-bred rapper fittingly released the visual on Mother’s Day, and paid homage to his mom while incorporating his forthcoming Yeezy Gap Engineered by Balenciaga collection

Coming soon: The line is set to drop on May 25, and on Sunday Gap's Instagram content was entirely dedicated to the video's premiere

Coming soon: The line is set to drop on May 25, and on Sunday Gap’s Instagram content was entirely dedicated to the video’s premiere

Portions of the video also appeared in the premiere TV ad for the brand collaboration.

Life of the Party was included on the musician’s Donda deluxe edition and features a verse from Andre 3000.

The video takes viewers through Kanye’s life from birth, to his childhood, to momentous milestones like birthdays and a graduation.

Creative: The Gap Instagram account created a series of posts that formed a photo montage of a still from the video

Creative: The Gap Instagram account created a series of posts that formed a photo montage of a still from the video

Adorable: One image from the video showed a baby Kanye sucking his fingers

Adorable: One image from the video showed a baby Kanye sucking his fingers

Photos with his mother, who was an English professor at Chicago State University, are sprinkled throughout the two-minute clip.

The slideshow of Kanye portraits were edited to look like the younger West is rapping along to the lyrics of the song.

The art piece finishes on a 1990 recording of the superstar rapping in a home while wearing a polka dot shirt.

In the end his mom is heard laughing as she encourages her son, ‘Get on down, Kanye!’ 

Artful: The slideshow of Kanye portraits were edited to look like the younger West is rapping along to the lyrics of the song

Artful: The slideshow of Kanye portraits were edited to look like the younger West is rapping along to the lyrics of the song

Donda passed away suddenly in November 2007 following a cosmetic procedure.

The mother-of-one, who was her son’s manager, died of heart failure due to multiple post-operative factors.

Kanye’s mourning and grief around his mother’s death has been heavily documented in music ever since.

He first discussed her death musically on the album 808s and Heartbreak, and his two most recent albums, DONDA and DONDA 2, were named after her. 

Music man: The video showed a younger Kanye focused on music in a studio

Music man: The video showed a younger Kanye focused on music in a studio

New gear: The video features old pictures of the music artist wearing pieces from his upcoming Yeezy Gap Engineered by Balenciaga range

New gear: The video features old pictures of the music artist wearing pieces from his upcoming Yeezy Gap Engineered by Balenciaga range

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