A Kraft Heinz Company and Van Leeuwen Ice Cream partnership resulted in the limited-edition mac and cheese-flavored ice cream
Kraft Heinz and Brooklyn-based Van Leeuwen Ice Cream partnered to make a limited-edition macaroni and cheese-flavored ice cream last week – and the odd concoction sold out immediately with a promise more is on the way.
Still, the food oddity wasn’t exactly a hit on social media, depending on how you measure it: It got lots of attention, but much of that was along the lines of ‘Yuck!’
A reviewer, though, said it was better than expected – with a buttery flavor.
‘Who would’ve thought #NationalMacAndCheeseDay would break the internet,’ Van Leeuwen said in an Instagram post last Wednesday.
‘We’re so flattered by the overwhelming response to this cheesy partnership with our friends Kraft Macaroni & Cheese.’
Meanwhile, Kraft Heinz Company celebrated the bizarre food creation, adding that the ice cold collaboration came just in time for the summer season.
‘We know that there is nothing more refreshing on a hot summer day than ice cream. That is why we wanted to combine two of the most iconic comfort foods to create an ice cream with the unforgettable flavor of Kraft Macaroni & Cheese we all grew up with,’ Emily Violett, senior associate brand manager for Kraft Macaroni & Cheese, said in a statement.
The food oddity debuted to quite the buzz last week, quickly selling out and breaking the internet via social media in the process
The ice cream was sold online nationwide, as well as at their ice cream shops located in New York, Texas, New Jersey and California
‘Not only does it taste delicious, but it’s also made with high quality ingredients and contains no artificial flavors, preservatives, or dyes just like our Kraft Macaroni & Cheese,’ said Violett.
Despite the smash sell-out week, fans of Mac and Cheese and fans of ice cream took to social media to voice their displeasure with the idea.
‘I love mac and cheese, but ice cream?? noooooo,’ Tracy Sharpe tweeted.
‘Kraft mac and cheese ice cream? [What] is wrong with ya’ll?’ another person asked.
‘I love Kraft macaroni and i love ice cream but I don’t think I’d love this. But some part of me wants to like it. Hmmm,’ a third offered.
People took to social media to express their grossed-out reactions to the concoction
‘They went too far with this one. What the hell is this abomination? Pretty sure this is one of the signs of the apocalypse. We already had a plague. A loser cheated his way into power. The ocean was on fire. Now Mac and cheese ice cream. We’re f*****’.
‘Oh for the love of god why?? mac and cheese is horrid without making it into an ice cream.’
‘The news just announced a limited edition ice cream flavor (and) it’s ‘mac and cheese’ flavored, wtf?’
While many on social media decried the concept of mac and cheese flavored ice cream, Van Leeuwen still sold out of the flavor a day after its debut on July 14 – National Macaroni & Cheese Day, it says.
The ice cream was sold online nationwide, as well as at their ice cream shops located in New York, Texas, New Jersey and California.
The company said more mac and cheese ice cream would be on the way. It sells for $12 a pint.
So how does it taste?
On NPR, writer Amy McCarthy said it was ‘definitely cheesy.’
‘It’s a little funky, a little salty, a little sweet. But altogether I’d just say it just kind of comes together. It’s very creamy and buttery and it’s a lot better than you think it’s gonna be.’
On Instagram, Van Leeuwen called it ‘the ice cream you never knew you needed.’
‘For the love of god, why?’ was among the reactions to the Mac ‘n’ Cheese-flavored ice cream