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Man finds SHRIMP TAILS in his box of Cinnamon Toast Crunch – but General Mills says its just sugar

A Los Angeles man was shocked to dig into a box of Cinnamon Toast Crunch and find two cinnamon sugar-coated shrimp tails mixed in with his cereal. 

Writer and podcast host Jensen Karp — who is married to Boy Meets World star Danielle Fishel — took to Twitter on Monday to share the unsettling and unintended gift-with-purchase he found inside his Cinnamon Toast Crunch cereal.

After he posted several pictures of the fishy garnish — as well as what appear to be rat droppings baked into some of the cereal squares — Jensen relayed the direct messages he shared with the official Cinnamon Toast Crunch Twitter account, which claimed unconvincingly that the shrimp tails were just ‘accumulations of sugar.’

A Los Angeles man was shocked to dig into a box of Cinnamon Toast Crunch and find two cinnamon sugar-coated shrimp tails mixed in with his cereal

Writer and podcast host Jensen Karp took to Twitter on Monday to share the unsettling and unintended gift-with-purchase he found inside his Cinnamon Toast Crunch cereal

Jensen Karp took to Twitter on Monday to share the unsettling and unintended gift-with-purchase he found inside his Cinnamon Toast Crunch cereal

The 41-year-old writer and podcast host wrote: 'I’m genuinely nervous I will never eat (or sleep) again without answers'

The 41-year-old writer and podcast host wrote: ‘I’m genuinely nervous I will never eat (or sleep) again without answers’

Jensen has been married to Boy Meets World star Danielle Fishel since 2018

Jensen has been married to Boy Meets World star Danielle Fishel since 2018

Jensen seemed mostly concerned when he first discovered the shrimp tails in his cereal, posting a photo of them on Twitter.

‘Ummmm @CTCSquares – why are there shrimp tails in my cereal? (This is not a bit),’ he wrote. 

‘I’m genuinely nervous I will never eat (or sleep) again without answers,’ he added, tagging General Mills.

The photo showed what is unmistakably two cooked shrimp tails, which have been dusted in the same cinnamon and sugar mixture that’s on the cereal.

It wasn’t long before the Twitter account for Cinnamon Toast Crunch replied, offering Jensen a replacement box. 

‘We understand your concern. We promise you that our team will look into this and get to the bottom of it — but in the meantime, we want to do everything we can to make this right. We’ll need further details to research,’ the cereal account wrote.

But after the team ‘looked into’ it, their verdict was hardly satisfactory for a shaken Jensen. 

When he brought it to Cinnamon Toast Crunch's attention on Twitter, the brand insisted it was just 'an accumulation of the cinnamon sugar'

When he brought it to Cinnamon Toast Crunch’s attention on Twitter, the brand insisted it was just ‘an accumulation of the cinnamon sugar’

Jensen offered more photos to show that it is definitely not just sugar but very clearly shrimp tails

Jensen offered more photos to show that it is definitely not just sugar but very clearly shrimp tails

They wrote: ‘After further investigation with our team that closely examined the image, it appears to be an accumulation of the cinnamon sugar that sometimes can occur when ingredients aren’t thoroughly blended. We assure you that there’s no possibility of cross contamination with shrimp.’

By then, other social media users were invested in the saga, with many adamantly disagreeing with the assessment that it was just ‘sugar.’

Even Seth Rogen chimed in on Jensen’s behalf, tweeting: ‘Yo that’s shrimp CT CRUNCH!’

Jensen refused to let it go, sharing more close-up photos of the fish pieces.

‘Ok, we’ll after further investigation with my eyes, these are cinnamon coated SHRIMP TAILS, you weirdos. I wasn’t all that mad until you now tried to gaslight me?’ he tweeted. 

‘Imagine a universe where I’m like, “Yuck. These are shrimp tails.” Then I re-examine them a few hours later and realize, “Nope. These are just accumulations of sugar.” 

Finally, after some direct messages with Cinnamon Toast Crunch on Twitter, Jensen said that General Mills wanted him to mail the shrimp tails for further inspection.

General Mills offered to sent vouchers for the 'unpleasant experience'

General Mills offered to sent vouchers for the ‘unpleasant experience’

The brand then asked Jensen to send the shrimp so it could be inspected

The brand then asked Jensen to send the shrimp so it could be inspected

Jensen, who had closed the box when he saw the shrimp, then went to see if there was anything else inside

Jensen, who had closed the box when he saw the shrimp, then went to see if there was anything else inside

He found more shrimp pieces as well as a piece of string in the bag

He found more shrimp pieces as well as a piece of string in the bag

‘Okay. So they want me to send them the shrimp tails for a “closer look.” These are obviously shrimp tails, so I will be keeping one as evidence, as I now feel like Sandra Bullock in The Net,’ he wrote. 

But the disgusting discoveries were not over. Concerned, Jensen decided to reinspect the bag of cereal and see if there was anything else inside.

‘I was convinced to go back through the bag, since when I first noticed the shrimp tails, I freaked out and closed the box. Here’s all my findings, which also now includes a weird little string?’ he wrote.

A photo he posted include more shrimp pieces and a small piece of white string.

He also shared some close-up shots of pieces of cereal, several of which had strange black bits stuck to them.

‘I think it’s also important to state that the black things – are cooked (?) INTO the square?’ he wrote. ‘Someone tell me they aren’t like maggots or bugs. Is it shrimp adjacent? (also just found this weird cinnamon covered pea thing?) I wish this was a joke.’

He also discovered that several pieces of cereal had little black bits cooked onto them

He also discovered that several pieces of cereal had little black bits cooked onto them

He shared another image of the black bit-covered cereal, as well as what he identified as a pea

He shared another image of the black bit-covered cereal, as well as what he identified as a pea

He pleaded: Someone tell me they aren’t like maggots or bugs. Is it shrimp adjacent?'

He pleaded: Someone tell me they aren’t like maggots or bugs. Is it shrimp adjacent?'

He pleaded: Someone tell me they aren’t like maggots or bugs. Is it shrimp adjacent?’

Finally, he said his wife Danielle inspected another unopened bag of cereal and spotted what appears to be a piece of dental floss inside

Finally, he said his wife Danielle inspected another unopened bag of cereal and spotted what appears to be a piece of dental floss inside

Much to his horror, several commenters soon chimed in speculating that the black bits were rat or mouse droppings.

‘Mouse or rat droppings. Guaranteed they made a home in a bag of flour or other raw ingredient and all of the shrimp, string and everything else is their scavenged items,’ wrote one.

‘That black is rat droppings baked onto the squares. The shrimp and string are collections. It looks like something got into a bag of dry mix and nested!’ wrote another.

Finally, he said his wife Danielle inspected another unopened bag of cereal and spotted what appears to be a piece of dental floss inside. 

As of Jensen’s last update, General Mills is still insisting the the shrimp tails are sugar, but have asked him to send samples that they can test.

Jensen has opted to take testing into his own hands to determine what, exactly, the ‘black things’ are. A research company has also offered to test the DNA of the shrimp tails.

Finally, he said his wife Danielle inspected another unopened bag of cereal and spotted what appears to be a piece of dental floss inside

Finally, he said his wife Danielle inspected another unopened bag of cereal and spotted what appears to be a piece of dental floss inside

Pictured: What looks like dental floss seen inside another unopened bag of cereal

Pictured: What looks like dental floss seen inside another unopened bag of cereal

Meanwhile, Cinnamon Toast Crunch has released a statement insisting that they are not responsible for what was found in the cereal

Meanwhile, Cinnamon Toast Crunch has released a statement insisting that they are not responsible for what was found in the cereal

‘I want to also explain this: I have NO idea how this stuff got in my cereal bags and neither does @CTCSquares. It definitely could’ve been contaminated in the Costco (though that doesn’t explain the squares with black stuff COOKED on it or the sugar coating on the shrimp).

‘My point is — their initial reaction to shellfish being in the bag was to tell me it was sugar. Not to investigate the issue or look into it. It’s a deadly allergy to many (and non-Kosher) and that didn’t seem to matter beyond offering me a new box.  

‘I originally approached them thinking it would help out! Then, they said I’m mistaking sugar for a crustacean. Anyway, I’m testing the DNA of a shrimp tail now. So, I hope everyone is happy,’ he concluded.

Meanwhile, Cinnamon Toast Crunch has released a statement insisting that they are not responsible for what was found in the cereal.

‘While we are still investigating this matter, we can say with confidence that this did not occur at our facility.

‘We are waiting for the consumer to send us the package to investigate further. Any consumers who notice that their cereal box or bag has been tampered with, such as the clear tape that was found in this case, should contact us. 


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