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Mountain Dew announces limited-edition Flamin’ Hot CHEETOS flavor

In a flavor mashup that perhaps only teenage boys could have ever dreamt up, Mountain Dew has announced a new limited-edition Flamin’ Hot Cheetos-flavored soda.

Mountain Dew Flamin’ Hot will be available from Mountain Dew’s online store starting August 31, while supplies last. 

The new flavor is described as ‘the sweet, citrus DEW with a new spicy goodness,’ while the brand admits its their ‘most provocative’ drink yet.

Wild! Mountain Dew has announced a new limited-edition Flamin’ Hot Cheetos-flavored soda

Limited quantities: Mountain Dew Flamin' Hot will be available from Mountain Dew's online store starting August 31, while supplies last

Limited quantities: Mountain Dew Flamin’ Hot will be available from Mountain Dew’s online store starting August 31, while supplies last

Mountain Dew announced the collaboration to fans on Twitter this morning, sharing a snap of granfluencer Baddie Winkle posing with the cans.

‘What’s sweet and spicy and killing the game? Obviously, @baddiewinkle … but also our daring new flavor MTN DEW FLAMIN’ HOT! Coming exclusively to the DEW Store on 8/31!’ they wrote.

In a press release, Matt Nielsten, senior director of marketing at PepsiCo, said the new flavor is right on brand.

‘As a brand, DEW has a rich history of experimenting with new flavors our fans love. We certainly had them in mind when we developed the FLAMIN’ HOT beverage,’ he said.

‘This is one of our most provocative beverages yet, and we’re excited for DEW Nation to taste the unique blend of spicy and classic sweet citrus flavor of MTN DEW.’

On board! Mountain Dew announced the collaboration to fans on Twitter this morning, sharing a snap of granfluencer Baddie Winkle posing with the cans

On board! Mountain Dew announced the collaboration to fans on Twitter this morning, sharing a snap of granfluencer Baddie Winkle posing with the cans

The new flavor is described as 'the sweet, citrus DEW with a new spicy goodness,' while the brand admits its their 'most provocative' drink yet

The new flavor is described as 'the sweet, citrus DEW with a new spicy goodness,' while the brand admits its their 'most provocative' drink yet

Unique: The new flavor is described as ‘the sweet, citrus DEW with a new spicy goodness,’ while the brand admits its their ‘most provocative’ drink yet

Mountain Dew is also teaming up with the clothing brand Broken Promise on an apparel line inspired by the Flamin’ Hot logo, including shirts, hoodies, sweatpants, and accessories.

The pieces will be available to Broken Promises’ subscribers in a September 3 presale and the general public on September 4. 

Unsurprisingly, Twitter users have some strong opinions about the bizarre new flavor.

‘Ew. Gross. Disgusting. I love Flamin’ Hot but y’all really should stop putting it on things that aren’t meant to be Cheeto-related,’ wrote one. ‘Flamin’ Hot Mac n’ Cheese was disgusting. What made you think this was a good idea? Seriously. And why only in 6 packs, online???’

‘Who dropped Mountain Dew flavor developers on their head?’ asked another. 

‘No way in hell I’m drinking this but I will certainly buy one for the collection,’ wrote a third.

But several said they couldn’t wait to get their hands on the cans and try the flavor for themselves.

Spicy, cheesy... ice cream? Marble Slab Creamery is selling a limited-edition Flamin' Hot Cheetos flavor across the US. The flavor comes in both scoops and milkshakes

Spicy, cheesy… ice cream? Marble Slab Creamery is selling a limited-edition Flamin’ Hot Cheetos flavor across the US. The flavor comes in both scoops and milkshakes

Sweet? It's made with Marble Slab Creamery's sweet cream base, with h Flamin' Hot Cheetos crushed and scattered throughout

Sweet? It’s made with Marble Slab Creamery’s sweet cream base, with h Flamin’ Hot Cheetos crushed and scattered throughout

Flamin’ Hot Cheetos have certainly turned up in some unexpected places in recent years. 

Who knew? The orange cheese dust that covers Cheetos has an official name: CHEETLE

According to Frito-Lay — the company that owns Cheetos — the dust that covers every piece of the snack is called ‘Cheetle.’ 

Cheetos have been around since 1948, and the dust was dubbed ‘cheetle’ internally at some point since then.

It appears on the Frito-Lay website, and Chester Cheetah tweeted about the name on July 6, 2015.

‘Cheetle is dust that sticks to your fingers when eating Cheetos. More magical than pixie dust. Show me your #Cheetle,’ wrote the account. 

Earlier this month, ice cream chain Marble Slab Creamery — which has nearly 400 locations around the world — debuted a limited-edition Flamin’ Hot Cheetos flavor across the US.

The flavor comes in both scoops and milkshakes, and the Georgia-based ice cream chain promises customers will ‘have their world turned upside down.’

Cheetos Flamin’ Hot Ice Cream and Shakes will be available at all US locations through September 30. 

It’s made with Marble Slab Creamery’s sweet cream base, with h Flamin’ Hot Cheetos crushed and scattered throughout.

Cups and cones start at $5.99 and shakes start at $6.99.

‘Marble Slab Creamery and Cheetos has a lot in common. Our brands are both fun, witty, youthful and provide a playful release from reality,’ Annica Conrad, Chief Marketing Officer Marble Slab Creamery parent company, said in a press release. 

‘Our Cheetos Flamin’ Hot Ice Cream encourages you to not take life too seriously. Its unexpected, a bit surprising and a whole lot of delicious. What’s not to love?’

Jessica Spaulding, Head of Cheetos Marketing, added: ‘As a brand, Cheetos loves to work with partners who are as imaginative and playful as we are, and Marble Slab Creamery is a perfect fit. 

‘Our fans biggest passion points are Food Mashups and we’re constantly inspired by how they use Cheetos as an ingredient in their culinary creations. We know they will love Cheetos Flamin’ Hot Ice Cream and can’t wait to bring a little mischief to summer.’


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