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Move over John Lewis! Dutch festive ad is hailed the ‘best this year’

A festive advert from a Dutch pharmaceutical company has been hailed ‘the best this year’ after becoming a viral sensation.

DocMorris’ two minute commercial shows an elderly gentleman, seemingly isolated by the coronavirus pandemic, training solo each day with a kettlebell to build up his strength. 

Despite struggling to lift the equipment some days, the man motivates himself with a photo, which the audience eventually discovers is of his granddaughter.

As he finally meets his family for Christmas, the grandfather is seen picking up his granddaughter and showcasing he’s finally strong enough to help her put the star on top of their Christmas tree.

The footage left social media users from around the world in tears, with one person writing: ‘Omg…I’m in tears. Take my money DocMorris, I don’t even know what you’re selling.’

A festive advert (pictured) from a Dutch pharmaceutical company has been hailed ‘the best this year’ after becoming a viral sensation

DocMorris' two minute commercial shows an elderly gentleman, seemingly isolated by the coronavirus pandemic, training solo every day with a kettlebell to build up his strength (pictured)

The elderly man on a run during the advert

DocMorris’ two minute commercial shows an elderly gentleman, seemingly isolated by the coronavirus pandemic, training solo every day with a kettlebell to build up his strength (pictured)

The advertisement finished with the slogan: ‘So that you can take care of what really matters in life.’

The clip was created by German agency Jung von Matt, and is part of the Dutch-based firm’s ‘Take care’ campaign. 

A description of the advert on the company’s YouTube page, translated from German, read: ‘This year is the best gift of all that we are fine and healthy. That is why your health is also a matter close to our heart. 

Despite struggling to lift the equipment some days, the man motivates himself with a photo, which the audience eventually discovers is of his granddaughter (pictured together)

Despite struggling to lift the equipment some days, the man motivates himself with a photo, which the audience eventually discovers is of his granddaughter (pictured together)

As he finally meets his family for Christmas, the grandfather is seen picking up his granddaughter and showcasing he's finally strong enough to help her put the star on top of their Christmas tree (pictured)

As he finally meets his family for Christmas, the grandfather is seen picking up his granddaughter and showcasing he’s finally strong enough to help her put the star on top of their Christmas tree (pictured)

‘So that, especially at Christmas, you can take care of what really matters in life: to spend a carefree time with your family and loved ones. DocMorris wishes you and all your relatives a happy and unforgettable celebration. Stay healthy!’

DocMorris was formed in the Netherlands, but the company’s main market is in Germany.

So far the company’s advert has 6.8million views on YouTube and social media users have praised the production.

Reaction: The footage left social media users from around the world in tears, with one person writing: 'Omg...I¿m in tears. Take my money DocMorris, I don¿t even know what you¿re selling.'

Reaction: The footage left social media users from around the world in tears, with one person writing: ‘Omg…I’m in tears. Take my money DocMorris, I don’t even know what you’re selling.’

‘Magical! Tissues definitely needed,’ wrote one viewer, while another said: ‘Best Christmas Advertisement this Year.’

A third impressed Twitter user added: ‘I did not know where this was going but now… I’m ugly crying.’

A fourth wrote: ‘Such a beautiful and emotional Christmas ad!’ while a fifth said: ‘This commercial took me down and made me cry right at my work desk today.’

So far the company's advert (pictured) has 6.8million views on YouTube and social media users have praised the production

So far the company’s advert (pictured) has 6.8million views on YouTube and social media users have praised the production

John Lewis’ Christmas advert has often been crowned the best and most emotional, but this year’s offering failed to impress some as it wasn’t the festive tearjerker viewers had come to expect.

Set in a Covid-free world, the campaign hoped to raise a smile with light-hearted scenes of magical flying snowmen, supersized Christmas crackers and a hedgehog who dreams of being a pigeon.

The two-minute commercial showed how small acts of kindness can alleviate loneliness and bring joy to people who are quietly struggling.

Meanwhile, John Lewis' advert started with a little boy whose football had gotten stuck in a tree and was helped by a little girl in yellow

Meanwhile, John Lewis’ advert started with a little boy whose football had gotten stuck in a tree and was helped by a little girl in yellow

Told through a series of nine interconnecting vignettes, the advert followed a chain reaction of good deeds that changed someone else’s life in small but meaningful ways. 

Each scene was done in a different style, from hand-drawn animation to claymation and cinematography. 

However it divided opinion, with some viewers saying it was ‘moving’ and ‘just what we need’, while others claim it missed the mark and was the weakest ever John Lewis Christmas advert.

Mixed reviews: The John Lewis advert divided viewers. Some said they were 'in tears' but others had been left cold

Mixed reviews: The John Lewis advert divided viewers. Some said they were ‘in tears’ but others had been left cold


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