NBC and Hollywood stars are slammed for woke virtue signaling for canceling the Golden Globes

NBC and stars including Tom Cruise are being slammed as ‘hypocrites’ for boycotting the Golden Globes over diversity concerns about the organizers, after the awards ceremony posted record low ratings earlier this year.

NBC said on Monday that it would not air the 2022 Golden Globe awards in January, and criticism of the Hollywood Foreign Press Association reached such a pitch that Cruise returned his three awards.

‘Surrendering to woke group think. So Tom why now? What has changed? Why not refuse the trophy to begin with years ago? Coward much?’ one Twitter user wrote.

Many pointed out that Cruise has never won an Oscar, and questioned whether he would be so quick to return the more prestigious industry award. 

Tom Cruise received a Golden Globe for his role in the film ‘Magnolia’ in 2000 (above). On Monday he returned his three Globes awards

‘You think if Cruise had an Oscar — those of us old enough remember his hard, humorless campaign for ‘Born on the Fourth of July’ — that he’d ever, ever return it? No way,’ wrote New York Post columnist Maureen Callahan.

Cruise won Best Actor at the Golden Globes for Jerry Maguire in 1997, Best Actor for Born on the Fourth of July in 1990 and Best Supporting Actor for his role in Magnolia in 2000. 

‘How does Tom Cruises’ woke moment undo the 76 years of inequality? It can’t! Cruise & the others can give back trophies, but what about the financial gains?’ another Twitter user wrote. 

Actor Mark Ruffalo also drew criticism for vowing to boycott the 2022 Golden Globes ceremony in a Twitter post.

‘Thank you Mark. The woke members of Hollywood are truly looking out for the smaller people of the world with these revelations,’ one user responded. ‘I for one feel 10 times better knowing self flattering awards will be given out to a broader stroke of millionaires. Truly revolutionary changes ahead!’ 

Columnist Callahan pointed out that less than three months ago, Ruffalo had been ecstatic to accept a Golden Globes award, declaring that ‘The godly light of decency is breaking through the hideous dark storm we’ve been living through.’

Mark Ruffalo

Scarlett Johansson

Mark Ruffalo (left) and Scarlett Johansson (right) also drew criticism for ‘woke virtue signaling’ after calling for a boycott of the Golden Globes

‘So, Mark Ruffalo: What’s gone so sideways since this inclusion of the Globes as part of said godly light? Since you accepted your Globe with giddiness and glee?’ wrote Callahan.

Actress Scarlett Johansson also led calls for a Golden Globes boycott, saying she had faced ‘sexist questions and remarks by certain HFPA members that bordered on sexual harassment.’

One Twitter users responded: ‘Scarlett Johansson is a virtue signalling hypocrite. She doesn’t mean a word she’s saying.’ 

This year, the 78th Golden Globes ceremony was a ratings disaster, with viewership down 63 percent from 2020 and hitting an all-time low.

Still, the ceremony usually ranks third among the most-watched awards shows, after the Oscars and Grammys.  

Earlier this year, the HFPA came under fire after it was revealed that none of their 90 members were black. 

The organization’s track record of overlooking black- and minority-led films and television series at the Golden Globes has also been frequently criticized.

Back in March, former president Philip Berk was expelled for forwarding an email dubbing Black Lives Matter a ‘hate movement,’ and two consultants hired to address the HFPA’s diversity issues quit over a lack of progress.

There were additional claims that the HFPA had not been inclusive enough to women or members of the LGBTQ community. 

Last year, comedian Ricky Gervais delivered a scathing monologue as host, mocking the HFPA

Last year, comedian Ricky Gervais delivered a scathing monologue as host, mocking the HFPA

Last week, Netflix and Amazon Studios both said they would cut ties with the HFPA if it didn’t swiftly enact more drastic changes.

‘We don´t believe these proposed new policies – particularly around the size and speed of membership growth – will tackle the HFPA´s systemic diversity and inclusion challenges, or the lack of clear standards for how your members should operate,’ Netflix co-chief executive Ted Sarandos wrote in a letter to the group.

In a letter sent Sunday and shared with reporters Monday, WarnerMedia said it would cease holding screenings and other events for the HFPA until it made more substantial changes.

‘For far too long, demands for perks, special favors and unprofessional requests have been made to our teams and to others across the industry,’ WarnerMedia executives said in a letter. ‘We regret that as an industry, we have complained, but largely tolerated this behavior until now.’

In a statement, NBC said it believes the Hollywood Foreign Press Association is committed to reform. But the network said change can’t come quickly enough for next year’s Globes.

‘However, change of this magnitude takes time and work, and we feel strongly that the HFPA needs time to do it right,’ the network said. ‘As such, NBC will not air the 2022 Golden Globes. Assuming the organization executes on its plan, we are hopeful we will be in a position to air the show in January 2023.’

The Hollywood Foreign Press Association has long been a subject of ridicule from even its own telecast hosts.

Last year, comedian Ricky Gervais delivered a scathing monologue as host, saying at one point: ‘Many talented people of color were snubbed in major categories. Unfortunately, there’s nothing we can do about that. Hollywood Foreign Press are all very racist.’ 

The HFPA has vowed to implement 'transformational changes' after NBC cancelled plans to broadcast next year's Golden Globes

The HFPA has vowed to implement ‘transformational changes’ after NBC cancelled plans to broadcast next year’s Golden Globes

HFPA has also come under fire following an investigative report in February by The Los Angeles Times that recounted the organization’s questionable record on diversity – including, presently, no black members among its roughly 90 voting members.

The press association has pledged to thoroughly reform, and last week approved a plan to, among other things, diversity its membership. But that hasn’t stopped several studios from threatening to pull out of the Globes.

The outcry against the Hollywood Foreign Press Association has gathered force over the last six weeks, as a film industry where racial and gender inequity long went unchecked has grown newly intolerant of the ways of the group, made up of mostly little-known journalists who profit considerably from the annual telecast. 

The Hollywood Foreign Press Association didn’t address the 2022 telecast in responding to NBC’s decision, but board members of the group laid out its schedule of reforms – ultimately leading to a revamped membership and board by early August, as well as numerous other policy changes.

‘Regardless of the next air date of the Golden Globes, implementing transformational changes as quickly – and as thoughtfully – as possible remains the top priority for our organization,’ the group said in a statement. 

‘We invite our partners in the industry to the table to work with us on the systemic reform that is long overdue, both in our organization as well as within the industry at large.’

Last week, the press association ratified plans to add at least 20 new members this year ‘with a specific focus on recruiting Black members’ and with a goal of increasing membership 50% over the next 18 months.

For some, that timeline wasn’t aggressive enough. In the next few months, several potential awards contending films are set to premiere at film festivals and elsewhere. Tina Tchen, president and chief executive of Time’s Up, called the HFPA’s pledges ‘window-dressing platitudes.’

‘These measures ensure that the current membership of the HFPA will remain in the majority and that the next Golden Globe Awards will be decided with the same fundamental problems that have existed for years,’ said Tchen. 

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