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Sales executive is slammed for complaining about Austin

Brett Alder (pictured) who moved his family from California to Austin has been slammed for penning an op-ed in which he complained about the Texas city 

A sales executive who moved his family from California to Texas is slammed for penning an op-ed in which he complained about the heat, Yelp not giving good food recommendations and the locals being rude. 

Brett Alder, who moved from San Diego to Austin in 2015, wrote an op-ed for Business Insider on January 20 titled: ‘I moved my family from California to Austin, Texas, and regretted it. Here are 10 key points every person should consider before relocating.’

‘A lot of people, including myself, move from California to Austin because of the hype and the perception that California and Austin are reasonably comparable in lifestyle. My family and I found that to be far from the case,’ he wrote. 

Alder also detailed other issues he has with Austin, including militaristic schools and sports, monoculture and there being nowhere to go, but was quickly slammed for his opinions. 

‘I’m not even mad at you. I disagree with every word you wrote, and you came off as a total douche, but if it convinces people to stay away from Austin, I’m here for it,’ one person shared. 

Another wrote: ‘Lol at your complaints about the heat. Did you even visit Austin between the months of May & September before moving? Or are you one of the myriad Californian tech goofballs who visit during SXSW and move without experiencing the summer?’

Among his complaints, Alder said the heat was one of them, calling it 'oppressive'. Alder lived in this home before moving back to California

Among his complaints, Alder said the heat was one of them, calling it ‘oppressive’. Alder lived in this home before moving back to California 

Alder also detailed other issues he has with Austin, including militaristic schools and sports, monoculture and there being nowhere to go, but was quickly slammed for his opinions. An aerial view of his home is seen

Alder also detailed other issues he has with Austin, including militaristic schools and sports, monoculture and there being nowhere to go, but was quickly slammed for his opinions. An aerial view of his home is seen 

Among his several complaints of Austin, Alder named Yelp as one of them. 

He wrote: ‘There is good food in Austin, but you can’t trust Yelp to find it because it doesn’t work in Austin’.

Alder said he drove 40 minutes for ‘good Southern Indian food at a four-and-a-half-star rated establishment’. 

‘It was one of the worst service experiences of my life. In general you couldn’t trust Yelp as much, which was so disconcerting, especially for a new person,’ he added. 

Another problem he had with Austin is the heat.  

Several people took to social media to slam Alder for his comments

Several people took to social media to slam Alder for his comments

‘Austin is hot. It’s not California hot; it’s Texas hot. California heat is weak by comparison. In much of California the temperature cools down at night. 

‘You can open windows, breathe fresh air, and drastically limit your utility bill. In Austin, it would only get down to a smothering 80 degrees at night during the summer. This means your AC will be running all day and all night.

‘Evening walks are less than refreshing when it’s 11 p.m. and you’re sweating. It’s hard to describe how oppressive it is,’ he wrote. 

Alder said he also has a problem with ‘rudeness’ from the locals. 

‘I’ll probably take the most heat for this one, but Austinites are rude. We met some amazing people in Austin (like my work colleagues and church congregation) and even bumped into Matthew McConaughey at our kid’s flag football game.

‘There are some very wonderful, friendly people, but we also met more than our share of the others.’

He said that there are ‘native Texans, usually older, who stick pretty closely to the stereotypes’. 

‘I’ve never been told so often what to do and what not to do, and the delivery is in a “this is just the way it’s done” tone that is completely oblivious to any other viewpoints on the matter,’ Alder wrote. 

‘Our friends from Tennessee also confirmed that Austin does not conform to the notion of Southern hospitality, but I will say that most younger Texans were really cool,’ he added. 

Now, Alder is back on the coast in the Bay Area. 

‘It was an expensive mistake, but my family and I now see California in a completely new light,’ he wrote. 


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