Top restaurants are now charging customers more to sit at their best tables

The stakes are high! Top restaurants are now charging customers more to sit at their best tables: Chicago steakhouse offers booth where Frank Sinatra sat for an extra $25
- Customers are paying the premium for the best tables and dining experience
- Some are forking out up to $25 for a seat sometimes with celebrity status
- Tablz allows diners to do a 3D tour of the venue before stepping into it
Customers are paying the premium to secure a seat at celebrity status restaurant tables with some forking out up to $25 before even getting the bill.
Booking platform Tablz, a Toronto-based startup, has given diners the choice to reserve the best seats in the house using a 3D touring application which gives customers an immersive experience of the venue before even stepping foot outside.
One such restaurant Gene & Georgetti has found a way to capitalize on their star-studded guest list by charging extra to sit at crooner Frank Sinatra’s favored booth depending on what time you hope to come into the restaurant.
Managing partner Michelle Durpetti, whose family has operated the restaurant since 1941, said while there is nothing commemorating Sinatra at the booth demand is high for the table.
Customers are paying the premium to secure a seat at celebrity status restaurant tables with some forking out up to $25 before even getting the bill
‘We’ve had a great response,’ Durpetti told The Chicago Tribune. ‘It books several times a day, at least several days a week.’
Gene & Georgetti said the booth next to Sinatra’s is also in hot demand and has hosted many famous diners, including Sting, Nat King Cole and members of Fleetwood Mac.
Though consumers are used to shelling over extra cash for airline seats with more legroom or concert tickets closer to the stage, restaurants have not generally asked diners to do the same.
When a restaurant joins Tablz, it gets a 3D scan so diners can search for a table to book as if they’re walking through the restaurant.
Restaurateurs work with the app to decide how much to charge for each booking, prices often varying depending on the day of the week and the reservation time.
At Gene & Georgetti, Sinatra’s booth is available to book for free in the late afternoon Friday, but it goes for $25 after 8 pm.
Meanwhile other restaurants in the region such as, Roka Akor in River North costs $15 and Old Town Pour House charges patrons $200 a table to watch March Madness games from the bar’s communal table section, which can seat eight to 10 people each.
Just over a third of bookings on Tablz are free, Gabriella Lenzi-Littleton, who leads Chicago-based partnerships at Tablz and is a cousin of Durpetti, told the outlet. While the average price for a paid booking is about $27.
Restaurants don’t pay a fee to be on the platform, but Tablz takes 30 percent of each booking fee.

At Gene & Georgetti, Sinatra’s booth is available to book for free in the late afternoon Friday, but it goes for $25 after 8 pm

Managing partner Michelle Durpetti, whose family has operated the restaurant since 1941, said while there is nothing commemorating Sinatra at the booth demand is high for the table
Top-earning restaurants can make between $65,000 and $90,000 according to the applications website and on average $21,000 a year.
Exclusivity and access have always been an appeal to customers with some restaurant’s only letting customers in on a need-to-know basis.
With only four booths and six tables, Rao’s is the toughest table in New York to get and that’s because there are no reservations.
Instead, restaurant regulars own table assignments with diners including Leonardo DiCaprio, Hillary Clinton and Jay-Z.