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Twitter users blast Gap over tone-deaf tweet about the election

Twitter users including Chrissy Teigen mock Gap for posting tone-deaf tweet about ‘moving forward together’ after the election along with bizarre mock-up image of a red-and-blue hoodie

  • The image was shared on the official Gap account on Wednesday morning, as the results for the 2020 election continued to trickle in 
  • In the tweet, the company talked about how people ‘can move forward’ 
  • The post, which has since been deleted, also featured a GIF that showed two halves of different Gap hoodies being matched together
  • One side is blue and one side is red – representing Democrats and Republicans 
  • Supporters of both presidential candidates called out the tone-deaf tweet
  • Chrissy joked that people could wear the hoodie and ‘walk sideways’ to show their support for a particular party

The Gap’s call for unity was met with fierce backlash on Wednesday after the retailer shared a ‘tone-deaf’ tweet about moving forward together before the election was even over.

Votes were still being counted in key battleground states when Gap posted the now-deleted tweet that featured a GIF of the brand’s red and blue hoodies melding together as one. 

‘The one thing we know, is that together, we can move forward,’ the brand wrote, sparking an onslaught of criticism.

Not having it: The Gap was slammed on Wednesday for it’s ‘tone-deaf’ tweet calling for unity before the election was even over 

Critics: Chrissy Teigen was among the people who mocked the widely-derided tweet, particularly the GIF featuring aa red and blue zip-up sweatshirts coming together as one

Critics: Chrissy Teigen was among the people who mocked the widely-derided tweet, particularly the GIF featuring aa red and blue zip-up sweatshirts coming together as one

The sweatshirt was meant to represent the Republican and Democratic parties coming together, but the message felt too soon for many. 

However, ironically enough, supporters of both Donald Trump and Joe Biden did end up united in their mutual hatred of the brand’s post. 

Chrissy Teigen was among the people who mocked the widely-derided tweet, particularly the GIF featuring the red and blue zip-up sweatshirt.  

‘Yay we can just walk sideways depending on the city we’re in,’ she wrote, her response oozing with sarcasm.  

'Read the room': Others had some GIFS of their own to share with the Gap

‘Read the room’: Others had some GIFS of their own to share with the Gap

Comparison: One person noted this was the Gap's 'Kendall Jenner Pepsi moment,' referring to her 2017 commercial that was pulled for trivializing the Black Lives Matter movement

Comparison: One person noted this was the Gap’s ‘Kendall Jenner Pepsi moment,’ referring to her 2017 commercial that was pulled for trivializing the Black Lives Matter movement

But why? A number of people were confused as to why the retailer felt the need to speak up about the divisiveness in the first place

But why? A number of people were confused as to why the retailer felt the need to speak up about the divisiveness in the first place

‘Glad to see we’re all united in our hatred of this tweet,’ someone else commented.  

Another person noted that this was the Gap’s ‘Kendall Jenner Pepsi moment,’ referring to the reality star’s 2017 commercial that was pulled for trivializing the Black Lives Matter movement. 

Others had some GIFS of their own to share with the Gap, with one Twitter user posting a Brooklyn Nine-Nine clip of Jake Peralta (Andy Samberg) saying: ‘Read the room.’

Someone else posted a GIF of Kris Jenner saying, ‘Kim, you’re doing amazing sweetie,’ but changed it to ‘Gap, you’re doing terrible sweetie.’ 

A number of people were confused as to why the retailer felt the need to speak up about the divisiveness in the first place. 

Just saying: People even went as far as mocking the brand for failing to make the 'A' match up on the sweatshirt

Just saying: People even went as far as mocking the brand for failing to make the ‘A’ match up on the sweatshirt

‘Absolutely no one was looking to you in this moment, you definitely did not need to make this gift and post it,’ one person tweeted

‘Gap social media manager…you don’t have to do this,’ another agreed. 

‘You are absolutely daft if you think that Gap tweet went out and no one from Communications was wildly waving their arms NO NO NO in the background over it,’ someone else insisted. 

People even went as far as mocking the brand for failing to make the ‘A’ match up on the sweatshirt. 

‘Bro y’all couldn’t even get the A aligned properly. Bozos,’ one critic tweeted. 

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