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Saudi wealth fund buys England’s Newcastle United soccer club after months of wrangling

A Premier League match between Wolverhampton Wanderers and Newcastle United at Molineux on October 02, 2021 in Wolverhampton, England.

Naomi Baker | Getty Images

A Saudi consortium led by Saudi Arabia’s sovereign wealth fund has successfully purchased England’s Newcastle United soccer team after 18 months of protracted disputes. 

A major final obstacle was overcome Thursday when the Premier League received legally binding assurances from the Saudi kingdom guaranteeing “separation” and that it will not control the 128-year-old soccer club. 

The purchase, for a reported £300 million ($409 million), ends British billionaire businessman Mike Ashley’s 14-year ownership of the team, and will give the Saudi consortium 80% ownership, with a further 10% going to property developers Simon and David Reuben and another 10% to British investor Amanda Staveley’s PCP Capital Partners.

A major obstacle to the Saudi Public Investment Fund’s buyout of the English team was concern over the Saudi state’s involvement in the team’s affairs.

An earlier buyout deal was ditched in 2020 when the consortium couldn’t prove sufficient separation between themselves and the Saudi state, which is led by Crown Prince Mohammed bin Salman. 

Another barrier preventing the Saudi-led group from taking over Newcastle United was also lifted Thursday: A broadcasting complaint from neighboring Qatar’s Middle Eastern Premier League rights holder beIN Sport, demanding Saudi Arabia lift its four-year ban on the sport channel.

The ban, related to the Gulf kingdom’s now-resolved blockade of Qatar, is now lifted, allowing Premier League, UEFA and FIFA matches to air again. Saudi Arabia has also promised to close pirate websites in the kingdom that showed beIN content without the broadcaster’s consent. 

PIF chief Yasir Al-Rumayyan said in a statement after the news was announced: “We are extremely proud to become the new owners of Newcastle United, one of the most famous clubs in English football. We thank the Newcastle fans for their tremendously loyal support over the years and we are excited to work together with them.”

New owners with deep pockets

Ashley’s departure has been long awaited by fans, who believe the retail magnate’s tenure rife with cost-cutting has devastated the team’s performance and reputation. But the Saudi takeover is not without its controversy.

Saudi Arabia is well known for its poor human rights record, and its spearheading of the bombing campaign over Yemen that’s spawned what the United Nations calls one of the world’s worst humanitarian crises. 

Rights organization Amnesty International urged the Premier League on Thursday to prioritize human rights issues and “sportswashing.” 

“Ever since this deal was first talked about we said it represented a clear attempt by the Saudi authorities to sportswash their appalling human rights record with the glamour of top-flight football,” Sacha Deshmukh, Amnesty International’s U.K. chief executive, said in a statement. 

It’s not clear whether Newcastle’s fans at St. James Park take particular issue with the Saudis’ rights record. But reports so far suggest they are looking forward to having new investors with deep pockets to rehabilitate a team that was relegated twice under Ashley’s leadership. 

Alan Shearer, one of the team’s most beloved former players, tweeted on hearing the news: “Yesssssssss. We can dare to hope again.”

Newcastle’s official Twitter account posted a tweet that simply read, “Newcastle UNITED” with two heart emojis in the team’s colors.

The Saudi PIF, which sits on $430 billion in assets, has been on a mission to diversify its holdings as part of the kingdom’s Vision 2030 initiative. Some of its significant investments in the last two years include large stakes in Carnival Cruises, Bank of America, Walt Disney, Marriott International and Facebook.

A statement from the Saudi-led consortium Thursday described the “Investment Group” as “comprised of long-term, patient investors who have every confidence in the future success of the Club.”

“Today’s announcement is the conclusion of a thorough and detailed process that has allowed the Investment Group to arrive at a deal that benefits all stakeholders and will leave Newcastle United well-placed to pursue a clear, long-term strategy,” the statement added.

The PIF’s Al-Rumayyan will serve as nonexecutive chairman of Newcastle United. Staveley, who heads PCP Capital Partners, will have one seat on the board while Jamie Reuben will also be a director of the club, representing RB Sports & Media.


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