Starting a Gambling Site: Our Ultimate Guide

The gambling industry has experienced a lot of growth over the past few years and this may be the reason why there are more operators entering the industry. Starting a gambling site takes a lot of preparation that includes more than having enough cash set aside. To help you get started, we are going to go through the steps you need to follow to create your own gambling site.

Choose a Reliable Software Provider

iGaming software providers develop the software used in the online gambling and casino industry. Because there are several software providers, it is important that you take your time to evaluate each of them to find the best one. Ideally, the ones you consider should have a deep understanding of the online gambling industry.

Additionally, you want to find one that offers a white-label solution with game management features, multi-currency payment options, a large selection of top casino games, a customisable user interface, a large coverage of different game and betting markets, a gambling licence, and proper customer support.

 Obtain a Gambling Licence

The gambling industry is governed by regulatory requirements and laws that apply in various countries, territories and jurisdictions. In the current market, you will have to contend with countries that have banned betting activities, those that do not have any regulations on gambling, those that regulate gambling within their territories and those that have regulated their industry and imposed monopolies.

One way to get around many of these restrictions is to get licensing from jurisdictions such as Curaçao, Alderney, Gibraltar, the Isle of Man and Malta. Just remember that local laws and regulations supersede these licences, so you will have to adhere to local laws and regulations too. Another popular option is to become a licensee of your software provider.

Decide What Will Go on Your Gambling Website

Some of the things you need to think about include whether you will offer popular games (bingo, poker, slots, roulette, etc), if you will include a live casino, whether you will offer in-play betting and what additional features the website will have. These features can include real-time chat rolls, bonus creation features as well as statistics players can view.

Work on Your Website

This is the part of this process that can make or break your business. The way your website looks is critical as it will determine how people view your new gambling site. Your website should not only be visually appealing, but it should also be easy to navigate and as clear as possible. No one wants to spend time trying to figure out how your website works when they are just trying to play some games.

A significant portion of your budget should go into hiring a website developer or agency that is well-versed in creating websites for the gambling industry. Try to make sure they develop the best website they can for the amount of budget you have. The website should also be easy to add to in the future should you wish to add new features and games.

Some of the basic recommendations to follow here include:

• Avoiding unnecessary elements and graphics, as they can slow your site down
• Not complicating the design or overloading it with visual and videos
• Ensuring that the front-end offers a seamless transition between different parts of the site

Choose a Payment Provider

An agreement with a payment provider, sometimes called a merchant, is an absolute necessity. A good provider makes it easy for your players to make transactions on your platforms as quickly and as safely as possible. The payment provider you choose should support common payment options like credit and debit cards as well as the most popular digital wallets such as Skrill and PayPal. They should also have different payment options for countries that only support different payment options like bank and wire transfers.

Develop a Marketing Strategy That Includes Loyalty and Retention Programmes

Once you have everything set up the right way, one of the last things you need to do before you launch your gambling site is to develop a marketing strategy. When developing the strategy, you should try to find ways to show potential players that your site is trustworthy and to differentiate it from other gambling sites.

Although a lot of effort should go into announcing your new site and getting as many people on the platforms as possible, your efforts should not end there. Ongoing marketing efforts are important to not only keep attracting new players but to also help entice players to keep coming back.

Two of the best ways to attract new players and to keep existing players coming back is using loyalty and retention strategies. Sign up and first deposit bonuses work well to get new layers to at least check out your site. You can also offer no deposit bonuses, free bets and new spins for new players. On the other hand, frequent player points, VIP perks and seasonal promotions are all great ways to help keep existing players coming back.

There are so many other strategies you can try to attract and retain players. Researching what other casinos are doing and trying to implement the strategies they use is a great way to get started. Review websites will be hugely important as you do this because they will tell you the strategies the best gambling sites use to attract and retain players. Platforms like Online Casinos tell you about the bonuses and promotions that the best gambling sitesuse, click here. They’re based in the UK so you can see if they would work for your new site. Additionally, you can see which games the best casino sites in the UK offer to see if you can include them in your roster.

Launching a gambling website is quite challenging due to the number of gambling sites that already exist. However, if you have a solid plan and budget in place and do it the right way by following the steps outlined above, you should have a successful gambling website in no time.